In early 2011, we conducted a survey to inform our initial research into mobile financial services and our Mobile Monitor research service. Our purpose was to understand how firms view the opportunities presented by the growth of mobile technology and to gauge future mobile trends within the financial services industry. We conducted a similar survey in 2012 to see what may have changed and to update our expectations going forward. This year, we received 124 responses representing more than 50 different firms across the financial services.
Our survey posed 16 questions to respondents regarding their firm’s current offering, including the goals it seeks to address and the challenges it faces. We also delved into recent developments, current status and future outlook for respondents’ firms and the financial industry as a whole. Where relevant, we provide the comparable figures from our 2011 findings.
The 2012 Mobile Finance Survey Summary highlights the key findings from the survey. The summary is presented on 25 succinct slides and features:
- Important takeaways from the survey results
- Rundown of the top-rated firms in the mobile space according to industry executives
- Perspectives on mobile development and impact
- A look ahead to what the next 12 months will bring for mobile finance
Please download your free copy of the 2012 Mobile Finance Survey Summary slide deck: