Mobile finance has gone from practically nonexistent to ubiquitous in less than ten years. In this time, we have seen striking changes in mobile technology and its implementation by financial services firms. Devices such as the iPhone, iPad and Android smartphones have become more powerful and now play a central role in the everyday lives of consumers. This makes it increasingly important for financial services firms to be able to reach clients on their preferred device and offer them new and innovative on-the-go tools to manage their money.
The 2013 Mobile Finance Trends and Innovations slide deck highlights the most interesting and important mobile finance trends from the first half of 2013. It draws on research from CI’s Mobile Monitor service and our ongoing tracking of the mobile finance space. The slide deck also includes commentary on relevant mobile developments outside of the financial services industry, key takeaways for financial services firms and thoughts on what’s next for mobile finance.