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|Social Media Starters’ Guide|
|Monday, 25 June 2012 09:51|
By Justin Stephani
Allstate and GEICO were noted as having the best overall social media presence in a new report from Corporate Insight that attempts to outline responsible, effective tactics for building social networks.
Both of those firms received “A” grades, while Progressive received an “A-” and both Nationwide and State Farm rounded out the top five with grades of “B+”.
Insurers were noted for hosting a presence on many social media sites, updating them frequently (daily in some cases), promoting mobile apps through them, connecting to them from a company page, updating a blog and presenting opportunities for users to provide feedback and rate their presence. Interactivity was factored in and is encouraged for all of the elements above.
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