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Corporate Insight is frequently in the news, whether to announce and discuss our published research or to offer our views on topics within our areas of expertise. Scroll down this page to read the latest articles in which we’ve appeared, and use our News Archive to find previous items.| Social Media Starters’ Guide |
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| Monday, 25 June 2012 09:51 |
 By Justin Stephani Allstate and GEICO were noted as having the best overall social media presence in a new report from Corporate Insight that attempts to outline responsible, effective tactics for building social networks. Both of those firms received “A” grades, while Progressive received an “A-” and both Nationwide and State Farm rounded out the top five with grades of “B+”. Insurers were noted for hosting a presence on many social media sites, updating them frequently (daily in some cases), promoting mobile apps through them, connecting to them from a company page, updating a blog and presenting opportunities for users to provide feedback and rate their presence. Interactivity was factored in and is encouraged for all of the elements above. Click here to read the full article... |