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|Quality Trumps Quantity for Firms in Twitterverse|
|Friday, 17 August 2012 07:13|
By Peter Ortiz
A firm’s overall success, whether it tweets frequently or infrequently, is based on sending out quality content, they say. Tweeting good content increases firms’ chances that they will reach followers. That’s because followers check their feeds at different times and may miss the original post as a constant stream pushes it to the bottom.
At the same time, firms shouldn’t rule out repeating their tweets and tweeting quite frequently, says one expert.
Tweeting frequently is important considering the nature of Twitter, says Alan Maginn, a senior analyst who heads Corporate Insight’s social media team.
“Something you posted four hours ago on Facebook may be relevant, where something you posted four hours [ago] on Twitter gets lost in the shuffle,” Maginn says. “I think with Twitter you are less likely to annoy your audience by doing more frequent posts.”
But Maginn agrees that the main criterion for a Twitter strategy should be the value of the tweet. Quality content also justifies a firm's sending out the same tweet often, he says.