Proactive financial advisors host face-to-face seminars in order to help build their books of business and open dialogue on different financial topics. This Mutual Fund Monitor – Advisor Report explores investor-ready seminar materials offered by firms in our coverage group. To facilitate in these seminars, firms frequently offer actionable resources, such as PDF and PowerPoint slide decks, and supporting collateral like invitation templates, worksheets, forms and flyers. Inviting clients and prospects to a seminar poses a great networking opportunity for advisors. Seminars can also help attendees improve their financial literacy, creating a strong foundation that will drive better investment discussions. We graded firms based on the accessibility, presentation, design and scope of materials they offer for conducting seminars.
We found that 75% of coverage group firms offer some degree of seminar materials. Leading firms present materials through a centralized location on their website, whereas other firms require advisors to search through the dedicated literature center. Discussions surrounding retirement were the most common seminar topic, followed closely by investing basics. Top firms offer supporting resources like planning checklists, tips and time lines for organizing and hosting an event.