Aetna Acquires Humana – What this could mean for the Online Services of their Members

by on Jul 13, 2015

AetnaHumanaConsolidation is sweeping through the healthcare industry as healthcare providers of all types strive to build scale amid the rollout of the new rules imposed on the industry.  On Friday, July 3rd, 2015 a deal was struck between Aetna and Humana, under which Aetna will acquire all outstanding shares of Humana. While health experts and politicians question the possible efficiencies realized from the proposed and rumored mergers, there will be an opportunity for these firms to combine best practices and create a better customer experience.

Details have not yet been released about what the effects on members might be, but we anticipate the surviving entity to incorporate a number of best practices from both insurers.  Among the expected enhancements is an upgraded digital experience, which can be derived by consolidating the best services of both member websites. If done properly, healthcare could be provisioned across a larger group of people more efficiently and effectively.

In the coming weeks, Corporate Insight will release a whitepaper reviewing and analyzing the top attributes from each firm’s public and private member websites. Our review will showcase the most notable site features provided – and the ones that are best suited to be included in a new member site – including website navigation and design, plan selection tools, claim and account management capabilities and wellness tracking platforms.