American Express has found another way to help business owners with the launch of their Social Media Show + Tell videos. The new video series helps business owners enhance their social media skills with a focus on how to effectively communicate with customers and different ways to increase traffic.
Interested users must first become members of American Express Business Knowledge LinkedIn discussion group (created in July 2011) in order to view the videos. As the videos are posted on the discussion boards, members can comment or pose questions to the individual appearing in the video.
The first set of Social Media Show + Tell videos explain how having a Facebook page can help business owners connect with existing customers and attract new customers. The three videos are narrated by Neha Kulkarni, an account manager at Facebook, who also posted FAQs related to the videos on the discussion board such as “How can Facebook get me new customers?”. Some of the key topics discussed in the videos include:
- Where to go to start a Facebook page.
- How to attract fans and engage them with discussions, polls and offers.
- How often one should monitor a Facebook business page and add content.
- How to use Facebook Insights to better understand your audience and what information they find interesting.