Posted on July 18, 2019In this report, we analyze the retirement planning educational resources offered on 18 Annuity Monitor firms’ public sites. We examine the extent and type of resources provided, with a special focus on how firms position their annuity products within these retirement planning resources. Are you an Annuity Monitor subscriber? Not an Annuity Monitor subscriber?
Posted on July 02, 2019Advisors visit firm websites to research products, access client information, find sales materials and handle transactions on a client’s behalf. Given the size of these websites, the homepage and navigation menus do not always offer an efficient route to desired content. To offer a better user experience, firms should provide both intuitive and accurate advisor-oriented […]
Posted on June 11, 2019Online contact resources enable account owners to resolve questions on their own time, preventing long or unnecessary phone calls to the firm. FAQs, email forms, phone numbers and chat options allow account owners to select a contact method appropriate to the urgency and importance of their questions. As personal preferences and technological literacy varies among […]
Posted on May 01, 2019Prospects visit firm websites to learn about annuities, contact firms, research possible purchases and initiate purchases. Firms should provide consistent and predictable navigation to ensure that prospects can accomplish these goals; even the most detailed resources are useless if prospects cannot find them. Prospects preparing for retirement may not be familiar with specialized products like […]
Posted on March 27, 2019Annuity-specific calculators allow advisors to understand the products they sell to clients, allowing them to better serve the specific needs of each annuitant. While 76% of advisors understand annuities as a whole, firms should provide resources for understanding how their annuities are different, better positioning them to be top-of-mind as advisors relate to their clients’ […]
Posted on March 05, 2019Online self-service capabilities benefit both account owners and firms. As their addresses, family members or preferences change, account owners need quick and straightforward ways to keep account information accurate. As 84% of banks allow online servicing for all major changes, account owners will expect the same options from annuity providers. Online capabilities allow immediate changes […]
Posted on February 04, 2019Retirement calculators are a valuable way for prospects to gauge the many aspects of retirement that they must prepare for, with the most important being income. As of 2018, 61% of Americans do not know how much money they will need for retirement, creating an opportunity for annuity firms to provide educational resources in determining […]
Posted on January 25, 2019Corporate Insight is pleased to introduce the results of our 12th annual Annuity Monitor Awards Report. We benchmark the annuity industry across five critical categories, awarding gold, silver and bronze medals in each. Are you an Annuity subscriber? Not an Annuity subscriber?
Posted on December 06, 2018Variable annuities are one of the more complex contract types, and annuity prospects are more likely to buy them if they understand the product. Clear, well-structured product pages help prospects understand a potential purchase and highlight reasons to continue toward signing a contract. As variable annuity sales begin to rebound after the decision to vacate […]
Posted on October 30, 2018Statements offer clarity around complex products and serve as a central way to communicate with customers. For some annuity account owners, receiving statements may be the only time they interact with the firm, making them a key influence on account owners’ perception of their contract and the firm. Clear, informative statements support annuity owners and […]