Around the Industry: The Royce Funds

by on Sep 03, 2013

The Royce Funds has been a leader in small- and micro-cap investing for more than 40 years. Reflecting this approach, the firm has over 100 royce_funds_logoemployees and approximately $36 billion in assets, making it one of the smaller firms covered in this series. However, the firm’s website makes an outsized impact, adopting a design philosophy and visual personality completely distinct from any other firm we’ve reviewed. For example, on a technical level, the site is one of the few we’ve seen that employs responsive web design. Visually, the site often includes illustrations alongside more traditional images, which gives the site a unique and friendly aesthetic.

Homepage
The Royce Funds website most directly resembles a modern blog template, using a clean white background, sharp text and visuals, and a long vertical layout. The homepage highlights the latest commentaries and news in its main column, followed by excerpts from the About Royce and Our People sections. The thinner, right-hand column features links to more technical site content, such as fund commentaries, tools and featured fund profiles. The homepage also offers personalization options, allowing site visitors (even prospects) to choose funds they want to follow after they register for the site.

 

Royce Funds Homepage (Truncated)
Royce Funds Homepage (Truncated)
Fund Profiles
The site’s Fund Profile pages rank among the most detailed we’ve seen so far in this series. Information is spread across six sections, which can be accessed by scrolling down the page through each content area or by jumping to each area using the intra-page section tabs. Profile features include an overview grid graphic, information on fund management, total, monthly and rolling returns, and a hypothetical growth chart, among many others.

 

 

Royce Funds Fund Profile Page (Truncated)
Royce Funds Fund Profile Page (Truncated)

Commentaries and Thought Leadership
In keeping with the site’s unique and engaging design, the firm’s Insights tab displays its latest content in a bold tiled layout. The page highlights a featured piece in the top left corner of the grid, occupying the space of four regular tiles. Not only does this page layout look very nice, but it also adapts very well to all screen sizes thanks to the site’s responsive design.

 

 

Royce Funds Insights Page
Royce Funds Insights Page
Tools
The firm offers a small selection of four investment tools, but each is very well done and conforms to the site’s visual design. Two of these tools, Compare Funds and Featured Funds Guide, are not fully interactive in the same way as a traditional calculator, but are helpful all the same. However, the Growth of Investment andRelative Risk Spectrum tools are significantly more useful in that they allow for a wider range of user interaction and therefore present more unique results.

 

 

Royce Risk Spectrum Tool
Royce Risk Spectrum Tool
Closing Thoughts
Royce Funds’ public website stands out in the online asset management landscape. No firm we have seen, either inside or outside of our regular Mutual Fund Monitor coverage, makes quite the same impact with their website. Royce Fund’s site is very well designed, especially considering its responsive properties, and its unique visual personality shines through in every site area. We are excited to see if other firms adopt similar designs, but for now Royce Funds’ site ranks atop the firms covered in the Around the Industry series.