As MFEA Digital Council Approaches, Interactive Content Shines

by on Mar 01, 2017

As the Senior Analyst of the Asset Management team at Corporate Insight, I’m eagerly awaiting MFEA’s Digital Council conference on March 8 – 9, in Denver, Colorado. Some of this year’s topics that seem particularly interesting are: how to leverage social media marketing opportunities, best practices for workflow automation and the importance of customer centered design. A roundtable discussion we look forward to attending will examine advancements in interactive content—a core focus of our Monitor research. To help whet your appetite for the conference, here are a few of my favorite interactive offerings from firms we track:

MFEA Digital Council Banner

T. Rowe Price’s Do You Act Your (Savings) Age? quiz goes beyond bland text articles to give investors a quick five-part quiz to see how their retirement savings habits and opinions compare to their peers. Each question in the quiz includes an illustration, and quiz results supply readers with interesting, personalized peer comparisons, with actionable tips that are devoid of jargon.

T. Rowe Price’s Do You Act Your (Savings) Age? Interactive Quiz – Sample Result

Vanguard’s beautifully designed Investing Revolution microsite takes investors on an interactive journey that combines animation, bright colors and clever copy to educate investors about what makes the firm different. Calls to action are tastefully sprinkled throughout the microsite, driving investors to key areas of the investor site without feeling overly salesy.

Vanguard Investing Revolution Microsite

BlackRock holds an annual Global Investor Pulse survey in order to examine investor sentiment, fears, behaviors and expectations. The firm publishes the survey’s results through a robust website filled with interactive charts and dynamic animations that make information come to life, translating a high volume of statistical data and analysis into easy-to-understand visuals.

T. Rowe Price, Vanguard and BlackRock are just a few firms making waves lately in interactive content. As soon as we return from Denver, I’ll provide a recap of the MFEA Digital Council, with highlights and newsworthy developments from the conference.

BlackRock Global Investor Pulse Website – 5 Types of Investors Interactive Illustration