Asset Management and Social Media: A Guide to Social Marketing

by on May 17, 2013

Asset Management and Social Media A Gudie to Social MarketingAsset management firms have worked hard in recent years to develop and refine their social media strategies. In the process, they have vastly increased their social outreach to investors and financial advisors. Although most asset management firms have a social media presence on multiple networks, the strength of their efforts varies greatly.

Asset Management and Social Media: A Guide to Social Marketing focuses on how fund firms can optimize their social media presence on the most popular social networks: LinkedIn, Facebook, Twitter, YouTube and Google+. The guide describes the most valuable features and attributes on each social network to fund firms and highlights best in class strategies from leading asset management firms. The guide also provides recommendations for building out and improving your firm’s social media properties.

The guide contains:

  • Key features and attributes on LinkedIn, Facebook, Twitter, YouTube and Google+ that are most valuable to your asset management firm’s social media strategy.
  • Examples of social media best practices from industry leading firms.
  • Recommendations to optimize your firm’s social media presence and overall social strategy.

Please use the link or the button below to download Asset Management and Social Media: A Guide to Social Marketing: