August 2013 Trends & Highlights – Back-to-School Marketing, Mobile Photo Bill Pay and Facebook Sweepstakes

by on Sep 11, 2013

With autumn approaching, firms across the industry incorporated back-to-school campaigns into their promotions throughout the month of August. U.S. Bank used a sweepstakes to promote its mobile photo bill pay feature, while Barclays hosted a contest on Facebook. Additionally, Corporate Insight added a new firm to our Credit Card Monitor research service.

Back-to-School Season in Full Swing
Firms across the industry incorporated back-to-school campaigns into their promotions in August. Bank of America is currently promoting 5X cash back rewards on back-to-school purchases through September 30, 2013. USAA dedicated a public site page to back-to-school, providing users with tips and tools for handling school-related finances. The firm offered distinct information for elementary-school-aged children, teenagers and college students. Finally, Putnam used back-to-school season as an opportunity to promote 529 plans.

Back-to-School 529 Plan Promotion
Back-to-School Themed 529 Plan Promotion

U.S. Bank Promotes Mobile Photo Bill Pay
U.S. Bank encouraged clients to use Mobile Photo Bill Pay with a new sweepstakes. Mobile Photo Bill Pay allows users to take a photo of a bill using the U.S. Bank app and then pay it.  Every time clients use Mobile Photo Bill Pay to pay a bill, they are automatically entered into the “Snap. Pay. Win.” sweepstakes, which will award six customers a $500 Visa gift card.

U.S. Bank Snap. Pay. Win. Sweepstakes

Barclays Clients “Like to Love” on Facebook
Barclays announced a new social media contest in the form of a “Like to Love” sweepstakes, which encouraged users to take a picture of something they “love” (i.e. a place, food, activity) and post it on the Barclaycard Facebook page. Once a photo and description is uploaded, visitors are entered into the sweepstakes where they can win daily/weekly prizes or a grand prize worth $25,000.


Barclays “Like to Love” Facebook Sweepstakes

Credit Card Monitor Now Tracks PNC
We are excited to introduce PNC as the latest firm to be tracked byCredit Card Monitor. While PNC tends to focus more heavily on banking products, the firm does currently offer three credit card products to new applicants. All three cards offer low introductory APRs, no annual fee and additional benefits when linked to an applicable PNC checking account. Recently ranked among the top 10 U.S. issuers of Commercial Cards, PNC is a strong addition to Corporate Insight’s Credit Card Monitor coverage.
 
Meanwhile, PNC Bank released new versions of its iPhone and Android apps, which include person-to-person payments powered by Popmoney. In doing so, the firm became the eighth bank tracked by Corporate Insight to extend its P2P payment capabilities to the mobile channel.