October 01, 2012 by arooks Credit card firms recently became the first in the financial services industry to create presences on the up-and-coming social media network Pinterest. Unlike Facebook and Twitter, Pinterest is a highly visual community. Users post and subscribe to picture boards. Moreover, Pinterest is distinctive in two respects: 1. It is the fastest-growing social media website ever. 2. The vast majority of Pinterest users are women.
June 21, 2012 by arooks Corporate Insight conducted an online survey of 1,000 bank customers to understand the relative importance of online banking features, mobile banking behaviors and the overall customer experience. We tabulated the data for 13 key demographic segments focusing on a variety of customer types. The Bank Customer Survey Report summarizes the key findings from that survey. […]