May 01, 2013 by chasemarshall We recently attended the Auto Insurance Report National Conference [AIR] hosted by Risk Information. The conference’s underlying theme was that advances in data collection will provide benefits to consumers and challenges for insurers. Sources of data will come from many new directions ranging from government agencies at the state, county and local levels to data collected from cars via telematics. This additional insight will be essential for carriers as they work to figure out how to stay on top of emerging demographic trends, including the growing role women in the purchasing decision. Ultimately, all of this information presents an opportunity for insurers to gain a better understanding of customer needs and to better serve their clients.