Erika Fazekas

Erika is a Senior Analyst for Asset Management Monitor - Investor and Asset Management Monitor - Advisor at Corporate Insight.

Email: efazekas@corporateinsight.com

Author's Posts

2017 Gold Monitor Awards Winners: Asset Management Monitor – Advisor

January 30, 2018 by
We are excited to announce the release of Corporate Insight’s 2017 Monitor Awards, our annual reports that recognize firms across our coverage groups for excellence in the digital user experience they offer prospects, clients and advisors. Throughout January, we released a series of slide decks highlighting gold-medal-winning firms in each of our financial services verticals. […]

Advisor Websites Evolve, Embrace Open Access

January 30, 2018 by
The trend toward open access quality investing information online makes it increasingly challenging to captivate advisor audiences, and fund firms are competing to gain visibility. For some asset managers, getting advisors to visit their site, let alone log in, can be challenging. Over the past few years, Corporate Insight (CI) has observed asset managers incrementally […]

2017 Gold Monitor Awards Winners: Asset Management Monitor – Investor

January 09, 2018 by
We are excited to announce the release of Corporate Insight’s 2017 Monitor Awards, our annual reports that recognize firms across our coverage groups for excellence in the digital user experience they offer prospects, clients and advisors. Throughout January, we will be releasing a series of slide decks highlighting gold-medal-winning firms in each of our financial […]

The Golden Age of Audio: Financial Podcasts Proliferate in 2017

December 05, 2017 by
Last May, Corporate Insight explored how podcasts were spreading as a marketing tool and described how this rapidly growing medium was impacting the financial services sector. Our last review profiled five podcasts from leading asset managers. Since then, industry juggernauts Fidelity and BlackRock have upped their podcast game. In early 2017, Fidelity began the Market […]

Fund Firms Using Personalization to Engage Financial Advisors

December 04, 2017 by
Tailoring content based on demographics, behavior and preferences can improve the digital experience and set a firm apart from competitors. May asset managers aspire to implement elements of personalization across the online experience, especially those looking to captivate advisor audiences. Firms primarily implement personalization via email marketing, which is often a main driver for website […]

Looking Back: Public Perceptions and the Evolution of the Investment Industry

October 26, 2017 by
The investing industry has changed significantly since Corporate Insight launched 25 years ago, and many factors—from the tech bubble in 2000 to the 2003 mutual fund scandal and the 2008 financial crisis—have deeply impacted perceptions of the finance industry landscape. Not only has public perception changed over the years, but so has the average investor. […]

A Critical Marketing Tool for Reaching Advisors

October 04, 2017 by
The proliferation of the internet has given financial professionals an insurmountable amount of quality market and economic news, making it harder for firms to be a primary information source. Many fund firms struggle in capturing the elusive attention spans of advisors. Email marketing is a popular, and often effective, strategy for cutting through the noise […]

Announcement: Mutual Fund Monitor is now Asset Management Monitor

October 02, 2017 by
In our continued commitment to providing clients with a 360-degree view of the asset management industry, we are excited to announce the relaunch of our Mutual Fund Monitor properties as Asset Management Monitor – Investor and Asset Management Monitor – Advisor. Though they are now under different names, you can still expect the same content you’ve come to rely on […]

Fund Firms Flourishing on Facebook

July 07, 2017 by
The latest Facebook numbers from CNN Tech show over 1.94 billion worldwide active monthly Facebook users, and 1.28 billion in daily usership, posing a great opportunity for businesses to reach a huge audience of prospects and clients. In fact, Facebook reports that over three million businesses around the globe advertise on the site. Corporate Insight’s […]

Ad Campaigns in Defense of Active Management

June 07, 2017 by
An expanding ETF market, post-2008 skittishness, an uncertain interest rate environment and lower costs are some key factors influencing the popularization of passive investing. Although passive investing is currently experiencing a wave of popularity, American Funds and OppenheimerFunds are going against the tide of opinion and championing the superiority of active strategies in their latest […]