Erika Fazekas

Erika is a Senior Analyst for Asset Management Monitor – Investor and Asset Management Monitor – Advisor at Corporate Insight.

Email: efazekas@corporateinsight.com

Author's Posts

Looking Back: Public Perceptions and the Evolution of the Investment Industry

October 26, 2017 by
The investing industry has changed significantly since Corporate Insight launched 25 years ago, and many factors—from the tech bubble in 2000 to the 2003 mutual fund scandal and the 2008 financial crisis—have deeply impacted perceptions of the finance industry landscape. Not only has public perception changed over the years, but so has the average investor. […]

A Critical Marketing Tool for Reaching Advisors

October 04, 2017 by
The proliferation of the internet has given financial professionals an insurmountable amount of quality market and economic news, making it harder for firms to be a primary information source. Many fund firms struggle in capturing the elusive attention spans of advisors. Email marketing is a popular, and often effective, strategy for cutting through the noise […]

Announcement: Mutual Fund Monitor is now Asset Management Monitor

October 02, 2017 by
In our continued commitment to providing clients with a 360-degree view of the asset management industry, we are excited to announce the relaunch of our Mutual Fund Monitor properties as Asset Management Monitor – Investor and Asset Management Monitor – Advisor. Though they are now under different names, you can still expect the same content you’ve come to rely on […]

Fund Firms Flourishing on Facebook

July 07, 2017 by
The latest Facebook numbers from CNN Tech show over 1.94 billion worldwide active monthly Facebook users, and 1.28 billion in daily usership, posing a great opportunity for businesses to reach a huge audience of prospects and clients. In fact, Facebook reports that over three million businesses around the globe advertise on the site. Corporate Insight’s […]

Ad Campaigns in Defense of Active Management

June 07, 2017 by
An expanding ETF market, post-2008 skittishness, an uncertain interest rate environment and lower costs are some key factors influencing the popularization of passive investing. Although passive investing is currently experiencing a wave of popularity, American Funds and OppenheimerFunds are going against the tide of opinion and championing the superiority of active strategies in their latest […]

Industry Trend: Fund Firms Use Podcasts to Showcase Intellectual Capital

May 03, 2017 by
Podcasts are a popular marketing tool for many brands, and fund firms are taking note. Edison Research’s 2016 The Infinite Dial study specifies that podcast listening grew 23% between 2015 and 2016. Key contributors to this meteoric rise include the increase in smartphone ownership and the popularization of streaming services such as Pandora and Spotify. […]

How the Funds Industry Is Leveraging Artificial Intelligence

March 31, 2017 by
When Apple launched Siri for iOS in 2011, most people got their first taste for the experience of using artificial intelligence (AI) in their daily lives. Since then, AI has become increasingly ubiquitous. If you drive a smart car, own an Amazon Echo or use services like Spotify, Pandora or Netflix, you are actively engaging […]

MFEA Digital Council 2017: Content Engagement and Tech Relevance

March 16, 2017 by
We recently attended MFEA’s Digital Council conference in Denver, hosted by Janus. The event included a host of interactive presentations, expert panels and breakout meetings that provided an open forum for industry leaders to share their challenges and successes in content marketing. When it comes to content generation and marketing, many Digital Council attendees identified […]

Using Socially Responsible Investing to Appeal to Millennials

March 09, 2017 by
Socially Responsible Investing (SRI) is a steadily growing market, and a huge contributor to this rise stems from millennial demand. SRI is a broad term that has three main approaches: ethical investing; environmental, social and governance (ESG) investing; and impact investing. Sources indicate that millennials place a higher premium on socially conscious products than when […]

As MFEA Digital Council Approaches, Interactive Content Shines

March 01, 2017 by
As the Senior Analyst of the Asset Management team at Corporate Insight, I’m eagerly awaiting MFEA’s Digital Council conference on March 8 – 9, in Denver, Colorado. Some of this year’s topics that seem particularly interesting are: how to leverage social media marketing opportunities, best practices for workflow automation and the importance of customer centered […]