Matthew Eschmann

Matthew is a Senior Analyst for Consulting Services at Corporate Insight.


Author's Posts

Bank of America Leads the Charge on Millennials

November 02, 2016 by
The Huffington Post recently published a blog post highlighting Bank of America’s marketing shift that led the firm to create a llama-themed lens on Snapchat. The reason (or blame, depending on your point of view) for this outcome can primarily be placed at the feet of Millennials. BofA has had to alter its media mix, […]

Financial Services Firms Begin to Embrace Dashboards and Feeds, But What Does the Future Hold?

June 29, 2016 by
As financial services firms continue to fine-tune their mobile apps, they frequently look outside of the industry to find best practices. Influences can be seen in the way firms have approached the design, functionality and security of their mobile apps. Recently, several of the more innovative and forward-thinking financial services firms have embraced the concept of a “dashboard” as the main interaction-hub within their apps.

Slide Deck: 2016 Mobile Finance Trends and Innovations

February 24, 2016 by
2015 saw financial institutions continue their shift toward a mobile-centric approach, as this channel quickly becomes the primary means of interaction between consumers and firms. According to a March 2015 report from the Federal Reserve, 35% of mobile phone users with a bank account used mobile banking in 2014, up 150% from 2010. Additionally, 52% […]

Plan Providers Overlook Mobile – and Their Millennial Clients

January 22, 2015 by
A recent survey by Experian Marketing Services found that 43% of Millennial respondents prefer to access the Internet via their smartphone over any other method. This mobile lifestyle has clear implications for the financial services industry, including the Defined Contribution plan business.

The Millennial Shift: Financial Services and the Digital Generation Study Now Available!

April 29, 2014 by
Corporate Insight is proud to announce the release of our latest study, The Millennial Shift: Financial Services and the Digital Generation! The study helps financial services marketers,product managers and strategists to better understand Millennials and identify effective tactics for serving this demographic. Click here to view the full table of contents.

Study Preview – The Millennial Shift: Financial Services and the Digital Generation

April 08, 2014 by
With 80 million members, the Millennial generation is the largest in the history of the United States. The group's size, coupled with its increasing spending power and social influence, means that Millennials are a huge potential market for financial services firms. However, Millennials' skeptical view of financial institutions and unique digital preferences pose a clear challenge to the industry's traditional marketing strategies and business models. CI's new study, The Millennial Shift: Financial Services and the Digital Generation will help financial services marketers, product managers and strategists to better understand Millennials and identify effective tactics for serving this demographic. Study Preview Featuring Excerpts The preview contains six pages from the study focusing on Millennial mobile and digital usage trends and the importance of education as a tool for connecting with young investors. Use the image below to get your study preview:

Ask the Experts: How Can Financial Services Firms Connect with Millennials?

March 20, 2014 by
Corporate Insight is in the process of conducting interviews with numerous subject matter experts and executives for a cross-industry study titled The Millennial Shift: Financial Services and the Digital Generation, set for release in April. Our discussions have covered a wide range of topics including the industry’s views on Millennials, strategies for acquiring young clients and the importance of mobile/social/technological innovation to this audience.What follows are excerpts from three of these interviews. These comments touch on several key themes emerging from our research, specifically:Importance of being transparent and educational when interacting with Millennials Value Millennials place on mobile capabilities Competitive advantage social media can give to smaller institutions

Will IBM’s Watson Make Your Financial Advisor Obsolete?

February 13, 2014 by
It’s been three years since IBM’s artificially intelligent computer system, Watson, competed on Jeopardy and manhandled the game’s best champions. At the time, Watson had access to over 200 million pages of data, including the entirety of Wikipedia, within its four terabytes of disk storage but was not connected to the internet. Answering questions posed in “natural language” in real-time, Watson was able to win the two day tournament with a total earnings of $77,147 (Ken Jennings who placed 2nd finished with $24,000). While Watson has been out of the public’s eye in the years since, the supercomputer has continued to grow and develop new skills and areas of expertise. Since February 2013, nurses at Memorial Sloan-Kettering Cancer Center have been using Watson for guidance in decisions for lung cancer treatment. Additionally, Watson has recently been put to work trying to help customer service representatives answer customer questions more effectively.

Fidelity’s New Money Firsts Sitelet Takes Aim at Millennials

January 28, 2014 by
In mid-December, Fidelity partnered with LearnVest to launch a new Fidelity Money Firsts sitelet, promoted solely through the firm’s Facebook page. The education-focused sitelet is designed to help Millennials understand the potential financial hurdles many will face when they begin their young careers and transition into adulthood. The sitelet provides a host of resources, including articles, videos and quizzes that aim to educate users on various financial planning topics. Additionally, Fidelity utilizes the value of social media and word of mouth marketing when connecting with a younger generation by allowing users to share virtually all of the content found within the sitelet through Facebook, Twitter, Google+ and LinkedIn.

User Testing Insights: Keeping Advanced Features Simple

August 28, 2013 by
Corporate Insight designed a usability study that focused on the mobile and desktop offerings of five leading banks – Bank of America, Chase, Citizens Bank, U.S. Bank and Wells Fargo. We invited participants to the usability lab in our Midtown Manhattan offices in order to understand how mobile applications match up against traditional website interfaces both in terms of functionality and usability. Although websites offer much richer suites of account management tools, we found that in some cases, particularly person-to-person (P2P) payments, tablet apps’ relative simplicity led to strikingly higher success and efficiency. These and more findings available in our full whitepaper demonstrate the value that can be gained when you take the time to observe real users interacting with an interface.