October 24, 2017 by Matthew Eschmann In Part One of this blog series, we highlighted four recurring themes and overarching trends on display from the most prominent thought leaders in artificial intelligence and financial services during the Bank AI 2017 conference in Boston, MA. The goal of this post is to translate theory into practice, reviewing specific use cases from three […]
October 23, 2017 by Matthew Eschmann Artificial intelligence has been the biggest buzz word in the financial services industry in 2017. Though several prominent banks have already unveiled rudimentary chatbots on popular messaging platforms like Facebook, and many more plan to follow suit, we have yet to see a wide range of AI applications come to market. In that sense, 2018 […]
November 02, 2016 by Matthew Eschmann The Huffington Post recently published a blog post highlighting Bank of America’s marketing shift that led the firm to create a llama-themed lens on Snapchat. The reason (or blame, depending on your point of view) for this outcome can primarily be placed at the feet of Millennials. BofA has had to alter its media mix, […]
June 29, 2016 by Matthew Eschmann As financial services firms continue to fine-tune their mobile apps, they frequently look outside of the industry to find best practices. Influences can be seen in the way firms have approached the design, functionality and security of their mobile apps. Recently, several of the more innovative and forward-thinking financial services firms have embraced the concept of a “dashboard” as the main interaction-hub within their apps.
February 24, 2016 by Matthew Eschmann 2015 saw financial institutions continue their shift toward a mobile-centric approach, as this channel quickly becomes the primary means of interaction between consumers and firms. According to a March 2015 report from the Federal Reserve, 35% of mobile phone users with a bank account used mobile banking in 2014, up 150% from 2010. Additionally, 52% […]
January 22, 2015 by Matthew Eschmann A recent survey by Experian Marketing Services found that 43% of Millennial respondents prefer to access the Internet via their smartphone over any other method. This mobile lifestyle has clear implications for the financial services industry, including the Defined Contribution plan business.
April 29, 2014 by Matthew Eschmann Corporate Insight is proud to announce the release of our latest study, The Millennial Shift: Financial Services and the Digital Generation! The study helps financial services marketers,product managers and strategists to better understand Millennials and identify effective tactics for serving this demographic. Click here to view the full table of contents.
April 08, 2014 by Matthew Eschmann With 80 million members, the Millennial generation is the largest in the history of the United States. The group's size, coupled with its increasing spending power and social influence, means that Millennials are a huge potential market for financial services firms. However, Millennials' skeptical view of financial institutions and unique digital preferences pose a clear challenge to the industry's traditional marketing strategies and business models.
CI's new study, The Millennial Shift: Financial Services and the Digital Generation will help financial services marketers, product managers and strategists to better understand Millennials and identify effective tactics for serving this demographic.
Study Preview Featuring Excerpts
The preview contains six pages from the study focusing on Millennial mobile and digital usage trends and the importance of education as a tool for connecting with young investors. Use the image below to get your study preview:
March 20, 2014 by Matthew Eschmann Corporate Insight is in the process of conducting interviews with numerous subject matter experts and executives for a cross-industry study titled The Millennial Shift: Financial Services and the Digital Generation, set for release in April. Our discussions have covered a wide range of topics including the industry’s views on Millennials, strategies for acquiring young clients and the importance of mobile/social/technological innovation to this audience. What follows are excerpts from three of these interviews. These comments touch on several key themes emerging from our research, specifically: Importance of being transparent and educational when interacting with Millennials
Value Millennials place on mobile capabilities
Competitive advantage social media can give to smaller institutions
February 13, 2014 by Matthew Eschmann It’s been three years since IBM’s artificially intelligent computer system, Watson, competed on Jeopardy and manhandled the game’s best champions. At the time, Watson had access to over 200 million pages of data, including the entirety of Wikipedia, within its four terabytes of disk storage but was not connected to the internet. Answering questions posed in “natural language” in real-time, Watson was able to win the two day tournament with a total earnings of $77,147 (Ken Jennings who placed 2nd finished with $24,000). While Watson has been out of the public’s eye in the years since, the supercomputer has continued to grow and develop new skills and areas of expertise. Since February 2013, nurses at Memorial Sloan-Kettering Cancer Center have been using Watson for guidance in decisions for lung cancer treatment. Additionally, Watson has recently been put to work trying to help customer service representatives answer customer questions more effectively.