October 03, 2019 by Matthew Eschmann
Corporate Insight’s recent survey of 1,884 consumer credit card holders gathered insights into their expectations, behaviors, preferences and satisfaction rates with their card issuers. Our benchmarking Audit service indicates that even leading card issuers have room for improvement if they want to deliver compelling digital experiences to card holders.
October 24, 2017 by Matthew Eschmann
In Part One of this blog series, we highlighted four recurring themes and overarching trends on display from the most prominent thought leaders in artificial intelligence and financial services during the Bank AI 2017 conference in Boston, MA. The goal of this post is to translate theory into practice, reviewing specific use cases from three […]
October 23, 2017 by Matthew Eschmann
Artificial intelligence has been the biggest buzz word in the financial services industry in 2017. Though several prominent banks have already unveiled rudimentary chatbots on popular messaging platforms like Facebook, and many more plan to follow suit, we have yet to see a wide range of AI applications come to market. In that sense, 2018 […]
November 02, 2016 by Matthew Eschmann
The Huffington Post recently published a blog post highlighting Bank of America’s marketing shift that led the firm to create a llama-themed lens on Snapchat. The reason (or blame, depending on your point of view) for this outcome can primarily be placed at the feet of Millennials. BofA has had to alter its media mix, […]
June 29, 2016 by Matthew Eschmann
As financial services firms continue to fine-tune their mobile apps, they frequently look outside of the industry to find best practices. Influences can be seen in the way firms have approached the design, functionality and security of their mobile apps. Recently, several of the more innovative and forward-thinking financial services firms have embraced the concept of a “dashboard” as the main interaction-hub within their apps.
February 24, 2016 by Matthew Eschmann
2015 saw financial institutions continue their shift toward a mobile-centric approach, as this channel quickly becomes the primary means of interaction between consumers and firms. According to a March 2015 report from the Federal Reserve, 35% of mobile phone users with a bank account used mobile banking in 2014, up 150% from 2010. Additionally, 52% […]
January 22, 2015 by Matthew Eschmann
A recent survey by Experian Marketing Services found that 43% of Millennial respondents prefer to access the Internet via their smartphone over any other method. This mobile lifestyle has clear implications for the financial services industry, including the Defined Contribution plan business.
April 29, 2014 by Matthew Eschmann
Corporate Insight is proud to announce the release of our latest study, The Millennial Shift: Financial Services and the Digital Generation! The study helps financial services marketers,product managers and strategists to better understand Millennials and identify effective tactics for serving this demographic. Click here to view the full table of contents.
April 08, 2014 by Matthew Eschmann
With 80 million members, the Millennial generation is the largest in the history of the United States. The group's size, coupled with its increasing spending power and social influence, means that Millennials are a huge potential market for financial services firms. However, Millennials' skeptical view of financial institutions and unique digital preferences pose a clear challenge to the industry's traditional marketing strategies and business models.
CI's new study, The Millennial Shift: Financial Services and the Digital Generation will help financial services marketers, product managers and strategists to better understand Millennials and identify effective tactics for serving this demographic.
Study Preview Featuring Excerpts
The preview contains six pages from the study focusing on Millennial mobile and digital usage trends and the importance of education as a tool for connecting with young investors. Use the image below to get your study preview:
March 20, 2014 by Matthew Eschmann
Corporate Insight is in the process of conducting interviews with numerous subject matter experts and executives for a cross-industry study titled The Millennial Shift: Financial Services and the Digital Generation, set for release in April. Our discussions have covered a wide range of topics including the industry’s views on Millennials, strategies for acquiring young clients and the importance of mobile/social/technological innovation to this audience.What follows are excerpts from three of these interviews. These comments touch on several key themes emerging from our research, specifically:Importance of being transparent and educational when interacting with Millennials
Value Millennials place on mobile capabilities
Competitive advantage social media can give to smaller institutions