Will Carlson

Will is a Research Associate for Bank Monitor and Credit Card Monitor at Corporate Insight.

Email: wcarlson@corporateinsight.com

Author's Posts

Back to the Future: Wells Fargo Opts for Robust Access over Mobile Optimization in New Private Site Navigation

March 06, 2018 by
In a move that seemingly goes against the trend of making sites optimal for mobile devices, Wells Fargo’s latest overhaul of its private site navigation transitions the firm from mobile-friendly slideout menus linking to overview pages to extensive flyout menus providing access to all site pages. Despite its seamless cross-platform spread, the firm’s previous slideout […]

Petal to the Metal for the Credit Invisible

January 30, 2018 by
Last week, fintech startup Petal announced the results of its Series A funding round for its credit card product aimed at the credit invisible, consumers who have trouble securing a credit card due to no or limited credit history. Now with $13 million in financing, the product aims to help those who appear to be […]

Long-Awaited Uber Card Does Not Disappoint

November 20, 2017 by
This month, Barclaycard and Uber officially released the Uber Visa credit card. The highly anticipated card targets Millennials with benefits catered toward the spending habits of Uber customers. Along with no annual fee, the card includes a best-in-industry 4% cash back at restaurants (including UberEATS); 3% back on airfare, hotels and vacation home rentals; 2% […]

Pay Back a Friend Day: Bank of America Extensively Promotes Zelle

November 06, 2017 by
In an effort to promote its newly implemented Zelle money transfer service, Bank of America declared October 17 Pay Back a Friend Day, heavily promoting it through video and social media advertisements as well as interstitial login pages. The firm “holiday” continues its Zelle-related Friends Again marketing campaign that joins its recent Friends Again Report […]

Banking on Loyalty: Premium Reward Points for Preferred Rewards Customers

October 06, 2017 by
After long standing on the sidelines, Bank of America entered the competitive premium card market with the introduction of its Premium Rewards card. In recent years, many firms have issued premium cards with exorbitant initial spend offers, aiming to be at the top of every customer’s wallet. In a market already saturated by highly popular […]

Bank of America Promotes Travel Rewards Cards Using Tropical Snapchat Filter

August 04, 2017 by
Bank of America recently used a Snapchat filter to promote its Travel Rewards credit card. The filter allows users to put their face in the face slot of four animated people in a tropical location. The picture includes an airplane carrying a banner of the Travel Rewards card, a Travel Rewards card in a man’s […]

Different Approaches to a Common Goal: Mobile-First Site Revamps

July 06, 2017 by
Fifth Third Bank and Capital One recently overhauled their personal banking and small business client private sites, respectively. While the firms take different approaches to site design, navigation and organization of content, both sites are optimized for mobile and tablet experiences. Given the rise of multi-platform usage, it’s become important for firms to roll out […]

Chase’s Long-Awaited Overhaul of the Small Business Client Private Site

July 05, 2017 by
Chase recently overhauled its private site for small business card holders, including an updated color scheme, larger font, responsive design, revamped navigation and reorganized pages. The overhaul incorporates the same design as the banking and consumer card client site revamp that debuted in August 2016, as well as the navigation updates implemented this past March. […]

U.S. Bank Makes Its Move into the Premium Card Space

June 05, 2017 by
U.S. Bank is the latest firm to enter the premium credit card arena with its newly launched Altitude Reserve card. Exclusively for U.S. bank customers, the travel rewards card includes features much like that of American Express’s Platinum card or Chase’s Sapphire Reserve , including a hefty initial spend bonus offer, a large travel statement […]

Fingerprint Authentication Moves to Plastic: Mastercard Takes Big Step in Card Security

May 01, 2017 by
Following in the ideological footsteps of the chip technology first introduced to major U.S. card networks in 2012, Mastercard recently unveiled new credit cards that will further combat identity theft concerns via a fingerprint sensor built into the card. After pilot testing in South Africa, followed by trials in Europe and Asia, the new technology […]