Understanding Millennial Investors

The rise of the Millennials may be the consumer marketing story of this decade. This exceptionally large, diverse, digitally savvy and deeply skeptical generation has confounded marketers in many industries, and financial services is no exception. Among Generation Y, the reputation of large financial services firms was deeply damaged by the Financial Crisis, which has […]

No Match for NerdWallet: Evaluating the Card-Seeking Experience of First-Time Customers

Despite the generally huge emphasis of credit card product advertising on issuers’ public sites, industry giants provide little in the way of resources for customers looking to open their first credit card. The major credit card companies tend to be well-known, so young customers will go directly to an issuer’s website in search of resources […]

Dow Breaks 20,000

As the markets continue to rally, this past week saw the Dow Jones Industrial Average break 20,000 for the first time. In response, some of the brokerages in the e-Monitor coverage group released insights discussing the event. Fidelity stands out as the only firm to highlight the record high with an article published to its […]

Life Insurance Monitor Awards: USAA, AXA and State Farm Stand out for Stellar Mobile Resources

Americans’ increasing reliance on mobile devices is disrupting how firms market and tailor their services to clients. Due to the proliferation of mobile services across the full spectrum of financial services, Life Insurance Monitor examined client mobile resources as an award category for the first time in our 2016 Life Insurance Monitor Awards Report. For […]

2016 Gold Monitor Awards Winners: Life Insurance

We are excited to announce the release of Corporate Insight’s 2016 Monitor Awards, our annual reports that recognize firms across our coverage groups for excellence in the digital user experience they offer prospects, clients and advisors. For more information about the awards and trends that we have observed over the last year, please see our news […]