It is no question that Americans need all the help they can get when it comes to retirement. As pension plans become increasingly rare, more and more Americans must bear the risk and responsibility of funding their own golden years. To make matters worse, navigating a personal retirement plan such as a 401(k) or IRA and ensuring that one’s plan is allocated in an age-appropriate manner can prove to be a daunting task. Each stage of planning for retirement presents a unique challenge, and while most brokerage firms offer a wealth of general retirement planning resources on their sites, fewer provide information intended for those who are 10 or fewer years away from that all-important life event. This period is known as the “nearing-retirement stage.”
This month’s Broker Monitor Report focuses on the content and positioning of public and private site nearing-retirement resources. Of the 10 firms covered in this report, six go beyond offering plain-text articles and provide engaging content in a range of mediums. This benefits near-retirees who are looking to absorb information quickly and completely. Furthermore, the firms that excel offer actionable advice for a range of nearing-retirement topics such as longevity, debt payoff, catch-up contributions and lifestyle choices. Many firms bury this content, with few providing a main navigation link to retirement resources. Since we last covered this topic in 2014, firms like Morgan Stanley, UBS and E*TRADE removed content from their sites, disqualifying them from inclusion.