October 16, 2018

September 2018 Trends & Highlights: Discontinuations, Current Trends and Website Overhauls

Removals and Discontinuations – In September, many firms removed insignificant site pages to focus on a more simple and straightforward customer service experience. Capital One no longer promotes the Capital One Café on the public site. E*TRADE removed its private site Cash Management page, which offered links to cash management tools. Lincoln Financial Group removed […]

June 22, 2018

Robinhood Advances with New Free Multi-Leg Options Strategies

Robinhood, which has offered basic options trading strategies since December 2017, recently announced in a blog post and on social media the launch of mobile-only advanced, multi-leg options strategies in single trade orders. According to the blog post, the firm’s options trading volume is already over $2 billion, and the introduction of advanced strategies—including iron […]

June 12, 2018

May 2018 Trends & Highlights: Product Updates, Firm Campaigns and Apple Business Chat

TRENDING Product Updates and Launches – Across multiple industries, 21 firms made changes to their coverage set by either launching new products or updating existing ones. Matching moves made by the Federal Reserve, Ally Bank, Ameriprise, Bank of America, Capital One, Chase, KeyBank, Schwab Bank, TD Ameritrade, USAA and Wells Fargo increased rates on certain […]

May 09, 2018

TD Embraces Non-Proprietary Platforms

Developing in-house proprietary platforms for new or existing user bases is not only expensive, it is also difficult to attract users who will adopt them. One solution is to build an application on top of a popular platform with millions of users. Through applications on Facebook, Twitter or digital assistants like Alexa, firms can access […]

May 01, 2018

Financial Literacy Month Goes Largely Unleveraged

Following  a 2003 Senate decree, April serves as Financial Literacy Month (FLM) to remedy a lack in American financial education through a series of targeted programs, events and tools. As FLM is already well publicized in the media, such as in Forbes and CNBC, firms should leverage this attention to position themselves as trusted sources […]

April 25, 2018

April 2018 FCS Lunch—Performance, Trust & Best Interests: Marketing to Financial Advisors

Corporate Insight recently attended Financial Communication Society’s Marketing to Financial Advisors conference at the New York Yacht Club, hosted by FUSE Research Network. A presentation by Director of Relationship Development Cindy Zarker and a panel discussion featuring marketing heads from J.P. Morgan Chase, AB and OppenheimerFunds provided insights and strategies for building relationships with financial […]

April 23, 2018

UBS Launches Robo-Advisor among Limited Fanfare

On April 5, UBS Wealth Management became the most recent incumbent brokerage to join the automated investing foray. This increases the number of firms that offer automated investing platforms in Corporate Insight’s e-Monitor coverage group to 11 (70%), with full-service firms like Morgan Stanley, Wells Fargo Advisors and Merrill Lynch (through Merrill Edge) launching platforms […]

March 01, 2018

Brokerages Respond to New FINRA Regulation

In an effort to protect America’s aging population and vulnerable adults from financial exploitation, FINRA implemented a new regulation that requires brokerages to “make reasonable efforts” to obtain trusted contact information for accounts. Additionally, FINRA member firms now can place a temporary hold on the distribution of funds that are believed to be financially exploited. […]