As you football fans out there already know, the NFLRA (National Football League Referees Association) has been engaged in a bitter labor dispute with the NFL that has forced the league to use replacement refs for the first three weeks of regular season games. The replacement referees have been much maligned for their questionable calls and game management. The situation came to a head this past Monday, when a blown call determined the outcome of the Monday Night Football game. Fortunately, an agreement has since been reached between the league and NFLRA to get the regular refs back to work starting tonight.
Ok, I made that up. There’s an interesting article in this month’s Harvard Business Review titled, 98% of Readers Love this Article (I guess I plagiarized too) that discusses the power of social norms. Essentially, the writer shows several instances from outside the financial sector where promoting actions taken by other people influences the activity of consumers.