July 24, 2017

P2P Payments Update: Zelle Launches in Mobile and Online Banking Platforms

This June marked the official launch of Zelle, the new person-to-person (P2P) payment service, in several banks’ online and mobile platforms. Aiming to create a unified P2P payment offering across U.S. financial services institutions, Early Warning developed Zelle in partnership with over 30 banks on top of its clearXchange network. By creating a single brand […]

July 19, 2017

U.S. Bank Campaigns for LGBT Pride

This past June, U.S. Bank concluded a massive campaign to celebrate LGBT Pride in 33 cities across the country. In the digital space, the firm launched a Pride microsite of Stories and Insights with tips for customers and prospects on everything from same-sex wedding planning to auto loans, with occasional tie-ins to visit the bank’s […]

July 06, 2017

Different Approaches to a Common Goal: Mobile-First Site Revamps

Fifth Third Bank and Capital One recently overhauled their personal banking and small business client private sites, respectively. While the firms take different approaches to site design, navigation and organization of content, both sites are optimized for mobile and tablet experiences. Given the rise of multi-platform usage, it’s become important for firms to roll out […]

July 05, 2017

Chase’s Long-Awaited Overhaul of the Small Business Client Private Site

Chase recently overhauled its private site for small business card holders, including an updated color scheme, larger font, responsive design, revamped navigation and reorganized pages. The overhaul incorporates the same design as the banking and consumer card client site revamp that debuted in August 2016, as well as the navigation updates implemented this past March. […]

June 05, 2017

U.S. Bank Makes Its Move into the Premium Card Space

U.S. Bank is the latest firm to enter the premium credit card arena with its newly launched Altitude Reserve card. Exclusively for U.S. bank customers, the travel rewards card includes features much like that of American Express’s Platinum card or Chase’s Sapphire Reserve , including a hefty initial spend bonus offer, a large travel statement […]

May 01, 2017

Fingerprint Authentication Moves to Plastic: Mastercard Takes Big Step in Card Security

Following in the ideological footsteps of the chip technology first introduced to major U.S. card networks in 2012, Mastercard recently unveiled new credit cards that will further combat identity theft concerns via a fingerprint sensor built into the card. After pilot testing in South Africa, followed by trials in Europe and Asia, the new technology […]

April 13, 2017

View Webinar Recording: Making Mobile Apps Easier to Navigate

App navigation can be surprisingly complicated. Although apps have had years to develop best practices and conventions, there is still disagreement about the best methods of navigation. Corporate Insight recently conducted user testing in its in-house usability lab to get a firsthand perspective on clients’ feelings toward the navigation methods and strategies employed by mainstream […]

March 28, 2017

The New and Improved Platinum Card: American Express Makes Moves to Attract High-Income Customers

American Express recently announced significant changes to the Platinum card, its premier travel card. The changes come at a time when Platinum card dominance has been diminished as other firms have introduced new travel and luxury cards, like the Sapphire Reserve card from Chase. The Sapphire Reserve card became so popular following its late summer […]