Asset management firms have worked hard in recent years to develop and refine their social media strategies. In the process, they have vastly increased their social outreach to investors and financial advisors. Although most asset management firms have a social media presence on multiple networks, the strength of their efforts varies greatly.
Corporate Insight's Advisor Illustration Tools Guide focuses on one of the most popular and widely used online advisor resources. The guide examines the advisor illustration tools offered by leading annuity issuers and provides a broad look at the competitive landscape. For firms looking to improve their offerings, the guide also offers best practice recommendations.