Health and wellness rewards programs offered by employers and insurance companies incentivize individuals to adopt healthy behaviors. Firms use the resulting data to ascertain the health needs of their customers and deliver a better product through personalized recommendations and rewards. With a healthier member base, health insurers use wellness programs to contain spending by reducing […]
Digital technologies represent a vital avenue through which healthcare firms showcase plans, educate consumers and integrate members. People are now using tablets and mobile devices more often than traditional desktop computers to access health information – providing firms with a challenge: How do we provide the optimal user experience across digital channels? In our complimentary slide […]
Consolidation is sweeping through the healthcare industry as healthcare providers of all types strive to build scale amid the rollout of the new rules imposed on the industry. On Friday, July 3rd, 2015 a deal was struck between Aetna and Humana, under which Aetna will acquire all outstanding shares of Humana. While health experts and […]
The Supreme Court’s recent decision to preserve the subsidies/premium tax credits for healthcare plans purchased on public exchanges, regardless of whether they are state-run or provided directly through Healthcare.gov, has sparked a frenzy of headlines across the industry. Healthcare insurers want to ensure that consumers understand the implications of the decision on their current and […]
Humana steps into the wearables space with its new Cue app, compatible with Apple devices operating on iOS 8.2 or higher as well as the Apple Watch. Since the induction of Apple Health last fall, the release of health- and fitness-related apps has rapidly escalated. Tech enthusiasts have been speculating for some time whether the […]
With cyber attacks making headlines across all sectors in 2014, perhaps few industries have as much to lose from a customer privacy perspective as health care, and at the end of January, Anthem became the first high profile victim of 2015. Hackers obtained data on tens of millions of current and former Anthem customers in […]
Oscar Healthcare Insurance uses innovative marketing, client-centric service, and technology to differentiate itself. The firm's latest promotions include a Misfit pedometer that syncs to the Oscar app.