March 24, 2017

Firms Seek Client Input

As firms develop new capabilities, helping them modify features to meet client needs, feedback is a valuable tool. USAA recently launched a USAA Labs microsite, describing it in an article as a way for clients to participate as the firm innovates, similar to focus groups. The new microsite shares elements of Liberty Mutual’s private site […]

November 23, 2015

The Sell-ebrity: How Celebrity Endorsements Boost the Insurance Industry

Roughly a century before Alex Trebek explained the jeopardy one faces without Colonial Penn Life Insurance, Travelers Life and Accident Insurance made the rounds with perhaps the most famous insurance spokesmen you’ve never heard of – Abraham Lincoln. Travelers Insurance Union Commanders Advertisement circa 1884 (Image Source: Library of Congress) A recent NPR investigation has […]

July 09, 2015

King vs. Burwell – Healthcare Firms React to Supreme Court Ruling

The Supreme Court’s recent decision to preserve the subsidies/premium tax credits for healthcare plans purchased on public exchanges, regardless of whether they are state-run or provided directly through Healthcare.gov, has sparked a frenzy of headlines across the industry. Healthcare insurers want to ensure that consumers understand the implications of the decision on their current and […]

April 15, 2015

Slide Deck: Responsive Design in the Retirement and Insurance Industries

The emergence of versatile and intuitive tablets and mobile phones has sparked a shift in web development, from mobile websites and apps to multi-platform responsive websites. The responsive design shift is a targeted approach for the construction and visual structure of sites, with the goal of providing an optimal user experience across all devices. In […]

March 03, 2015

Oscar Pays You to Walk

Oscar Healthcare Insurance uses innovative marketing, client-centric service, and technology to differentiate itself. The firm's latest promotions include a Misfit pedometer that syncs to the Oscar app.

February 12, 2014

CI Review: Liberty Mutual’s New Olympic Microsite and Mobile Game

Liberty Mutual is the only Life Insurance Monitor firm in our coverage group sponsoring the 2014 Winter Olympic Games in Sochi. The firm recently launched new online and mobile resources promoting their Olympic Games sponsorship including a microsite, RISE television campaign and mobile game. Liberty Mutual is also sponsoring thirteen Olympic and Paralympic athletes and has stated that it will award every athlete in the 2014 and 2016 games with insurance for their gold, silver or bronze Olympic or Paralympic medal in the case they are lost or stolen.

June 06, 2013

Electronic Delivery Trends in the Insurance Industry

With identity theft and fraud remaining serious issues in an increasingly online-centric world, individuals need to safeguard sensitive account and personal information. To this end, electronic delivery can offer clients peace of mind when compared to traditional paper documents delivered in the mail. The service allows account documents such as policy statements to be received on the firm’s password-protected private website, eliminating the possibility that it will end up in the wrong hands. Electronic delivery services are also environmentally friendly and cost-effective as reduced paper usage decreases production costs.