Financial Communications Society Event Takes on the Underserved Female Investor

It is no secret that women are shockingly underrepresented in the financial sector. In an effort to engage the female population, firms are launching targeted marketing campaigns as well as segmented services and offerings. Many women have strong opinions on these efforts, and last week in New York City, the Financial Communications Society (FCS) gathered […]

March 09, 2017

Morgan Stanley Furthers its Gender Equality Mission with Study

Morgan Stanley recently released a study on risk and return in correlation with gender diversity in the workplace. The full report, An Investor’s Guide to Gender Diversity, is available through an advisor, but an infographic on the public site homepage detailed the research and findings. The study aimed to standardize data for gender diversification within […]

January 09, 2017

Say “Ask TD Ameritrade” to My Little Friend: Investment Firms Launch Amazon Alexa Skills

In a December 15 press release, TD Ameritrade announced the launch of its new Amazon Alexa skill. The skill is an app for Alexa-enabled Amazon devices, including Echo, Dot, Tap and Fire TV. The virtual assistant responds immediately to user voice commands with the requested information. TD Ameritrade’s new skill provides market updates and quotes […]

October 11, 2016

Morgan Stanley and Ellevest Lead the Fight To Close The Gender Gap in Investing

It is an exciting time in the financial services industry for women. Recently, two firms—Morgan Stanley and Ellevest—made significant strides in the fight to close the gender gap in investing: Morgan Stanley implemented a framework that embraces “female-friendly” investment approaches, and Ellevest raised $9 million in funding. Morgan Stanley With the recent addition of a […]