Prudential’s recently launched Your Life. Visualized. tool supports financial planning with a unique level of personalization. After prospects enter information about their families, financial statuses and long-term plans, the tool generates a personalized timeline that estimates the costs of future life events. For prospects focused on day-to-day expenditures, long-term planning seems abstract, making it difficult […]
Prudential recently launched a Masterpiece of Love microsite and companion Tell Your Story site promoting life insurance products by discussing legacies and lost loved ones. The Masterpiece of Love site features a series of short films that highlight works of art by individuals who are inspired by their memories of loved ones who have passed […]
Purchasing life insurance has traditionally required a lengthy underwriting period, but a new generation of firms is changing the face of life insurance with streamlined, customer-friendly application processes. In January, Ladder joined sites like Haven Life and ValoraLife in offering the ability to purchase fully underwritten policies entirely online, as well as a public site […]
- Life Insurance
Americans’ increasing reliance on mobile devices is disrupting how firms market and tailor their services to clients. Due to the proliferation of mobile services across the full spectrum of financial services, Life Insurance Monitor examined client mobile resources as an award category for the first time in our 2016 Life Insurance Monitor Awards Report. For […]
We are excited to announce the release of Corporate Insight’s 2016 Monitor Awards, our annual reports that recognize firms across our coverage groups for excellence in the digital user experience they offer prospects, clients and advisors. For more information about the awards and trends that we have observed over the last year, please see our news […]
This quarterly slide deck examines new product releases from annuity carriers and life insurers covered in our Annuity Monitor and Life Insurance Monitor research services.Inside, we provide a rundown of the new products introduced on the firms’ websites in the first quarter of 2016 and highlight their key features.
Life insurance firms benefit from educating clients and advisors when international events or political changes affect the markets and their products, and many firms in Corporate Insight’s Life Insurance Monitor coverage group actively sought to reassure clients immediately after the 2016 U.S. presidential election. The financial industry responded with intense interest, with consumers and professionals […]
Animated illustrations can improve life insurance-related resources and engage new prospects. Prudential and Transamerica provide animated tools.
- Life Insurance
The 13th annual observance of Life Insurance Awareness Month (LIAM), an industry-wide initiative to educate consumers about the importance of life insurance, offered an opportunity for new publications and outreach. While industry firms could take advantage of premade videos and social media content from Life Happens, the month’s sponsoring nonprofit organization, and 2016 spokesperson Danica […]
- Life Insurance
The Department of Labor released a preliminary of version of its fiduciary rule on April 14, 2015 and the finalized version was made public a year later on April 6, 2016. Although September 6 marked five months since the rule’s release, it continues to be surrounded by ambiguity and uncertainty; an unfortunate situation furthered by […]