July 05, 2018

Pride Month: A Life Insurance Marketing Opportunity Harnessed by Few and Missed by Many

Research shows fewer LGBT individuals work with a financial professional compared to the general population, despite same-sex couple families having higher savings, income and investible assets on average than other family types. Though this underserved market presents a multitude of opportunities for insurers, only 27% of Life Insurance Monitor firms harness the publicity surrounding June’s […]

May 02, 2018

If You’re Not First, You’re Last: Prudential Releases Fixed Indexed and Direct-to-Consumer Annuities Years behind Competitors

Prudential’s piloted direct-to-consumer annuity offering follows the release of its first fixed index annuity, but the firm is years behind in offering either product. This leap into new products and distribution options comes as variable annuities maintain a seven-year decline in sales. Even with encouraging markets, consumers still feel trepidation post-recession. Since 2011, sales of […]

April 11, 2018

A Step into the Future: Firms Arm Advisors with Texting and Social Media Capabilities

Although the life and annuity industries typically lag behind other financial industries in terms of technology adoption, two firms are enhancing their communication techniques to reach new and existing clients. In November, Voya launched a new service to enhance its texting communications for advisors. The service allows advisors to text their clients to arrange future […]

March 15, 2018

MassMutual Shares Life Insurance Underwriting Algorithm

MassMutual subsidiary LifeScore Labs now sells its LifeScore360 underwriting algorithm, an unusual development in an industry that tends to keep these calculations private. The release anticipates a shift toward shared underwriting models and improves speed and transparency to attract new customers. The model draws from 15 years of data about the firm’s life insurance applicants […]

February 21, 2018

Transamerica and Nationwide Unveil New Public Sites

Both Transamerica and Nationwide released a new look for their public sites in the first quarter of the year, introducing navigational changes and improved content. However, Transamerica fails to promote all its products, while Nationwide neglected to revamp the entirety of its site, resulting in disjointed navigation. Still, both firms offer general improvements, encouraging prospect […]

February 14, 2018

Life Insurance Firms Are Not Feeling the Love

February, when love is foremost on many Americans’ minds thanks to Valentine’s Day, is the ideal time to associate life insurance with love. Recent research reveals that 41% of Americans own no life insurance, while 39% wish their spouse or partner would purchase more, indicating a clear opportunity for life insurance providers. Surprisingly, out of […]

January 16, 2018

2017 Gold Monitor Awards Winners: Life Insurance

We are excited to announce the release of Corporate Insight’s 2017 Monitor Awards, our annual reports that recognize firms across our coverage groups for excellence in the digital user experience they offer prospects, clients and advisors. Throughout January, we will be releasing a series of slide decks highlighting gold-medal-winning firms in each of our financial […]