June 14, 2017

Happy Birthday! Need Life Insurance?

USAA takes its customer engagement to a higher level by sending birthday greetings that remind clients with other product holdings of their life insurance needs. One of our panelists with banking and credit card accounts at USAA recently received a custom mailer wishing them a happy birthday and offering them a discount on life insurance. […]

How Insurance Firms Reward Customers for Healthy Behaviors

Health and wellness rewards programs offered by employers and insurance companies incentivize individuals to adopt healthy behaviors. Firms use the resulting data to ascertain the health needs of their customers and deliver a better product through personalized recommendations and rewards. With a healthier member base, health insurers use wellness programs to contain spending by reducing […]

May 30, 2017

Earning an Apple Watch through Life Insurance

As part of the John Hancock Vitality Program’s innovative rewards program, clients with a Vitality life insurance product can earn a discounted Apple Watch. This option combines an attractive reward with a compelling incentive for physical activity. Clients who are part of the Vitality program can purchase a watch with monthly payments after an initial […]

April 10, 2017

How Prudential Makes Long-Term Planning Tool More Compelling with Customization

Prudential’s recently launched Your Life. Visualized. tool supports financial planning with a unique level of personalization. After prospects enter information about their families, financial statuses and long-term plans, the tool generates a personalized timeline that estimates the costs of future life events. For prospects focused on day-to-day expenditures, long-term planning seems abstract, making it difficult […]

February 13, 2017

Next-Gen Life Insurers Offer Simple Online Purchasing

Purchasing life insurance has traditionally required a lengthy underwriting period, but a new generation of firms is changing the face of life insurance with streamlined, customer-friendly application processes. In January, Ladder joined sites like Haven Life and ValoraLife in offering the ability to purchase fully underwritten policies entirely online, as well as a public site […]

January 27, 2017

Life Insurance Monitor Awards: USAA, AXA and State Farm Stand out for Stellar Mobile Resources

Americans’ increasing reliance on mobile devices is disrupting how firms market and tailor their services to clients. Due to the proliferation of mobile services across the full spectrum of financial services, Life Insurance Monitor examined client mobile resources as an award category for the first time in our 2016 Life Insurance Monitor Awards Report. For […]

January 26, 2017

2016 Gold Monitor Awards Winners: Life Insurance

We are excited to announce the release of Corporate Insight’s 2016 Monitor Awards, our annual reports that recognize firms across our coverage groups for excellence in the digital user experience they offer prospects, clients and advisors. For more information about the awards and trends that we have observed over the last year, please see our news […]