Prudential recently launched a Masterpiece of Love microsite and companion Tell Your Story site promoting life insurance products by discussing legacies and lost loved ones. The Masterpiece of Love site features a series of short films that highlight works of art by individuals who are inspired by their memories of loved ones who have passed […]
In the days that followed one of the most exciting Super Bowls in history, focus turned not only to the New England Patriots’ surprise upset but also to the game’s increasingly popular commercials, with articles springing up online on everything from Airbnb to Mr. Clean. This year, more than 60 major brands advertised during the […]
The brokerage industry has seen an explosion of new digital advice offerings over the past year. Because many of these offerings provide investors comparable returns at comparable prices, it has become increasingly important that these firms distinguish themselves from competitors, and corporate branding is an obvious way to do so. Shortly following the launch of […]
The Huffington Post recently published a blog post highlighting Bank of America’s marketing shift that led the firm to create a llama-themed lens on Snapchat. The reason (or blame, depending on your point of view) for this outcome can primarily be placed at the feet of Millennials. BofA has had to alter its media mix, […]
The July 2016 issue of Consulting Insights is now available! Our feature article shares some of the key findings from our study The Innovation Advantage on the applications of biometric authentication technologies for financial services. We explore the latest trends in mobile finance innovation, discuss how to effectively market to active traders and assess how financial firms are using Facebook, particularly for customer service. Finally, we summarize findings from our whitepaper The Looming Problems with Retirement Planners, which discusses key factors that cause variations in retirement calculators' income projections.
Last July, Visa introduced Visa Checkout, the company’s own online payments service for desktop and mobile devices. The service is meant to simplify the online purchase process by allowing Visa card holders to use a Visa Checkout ID on purchases at select merchant websites. Consumers have the option to use Visa Checkout at many online […]
Recently, Ameriprise won the Best Financial Services Website of 2015 as part of The Internet Advertising Competition (IAC) Awards developed by the Web Marketing Association. The IAC Awards recognize the best online advertising across a number of industries and online channels. The firm received the award for its 3-Minute Confident Retirement Check, a multi-faceted retirement […]
Last week, Wells Fargo launched a new campaign called Why I Work that aims to build emotional connections with current and prospective clients through storytelling. The ads, which focus on the needs of diverse consumers, position Wells Fargo as a company that truly appreciates all of its customers. Diversity is a hot topic among millennials who, […]