It’s official: Acorns entered the $28.21 trillion retirement market with Acorns Later, which offers Roth, traditional and SEP IRA accounts under the Acorns investing model. The much-anticipated launch, which came at the end of April, follows Acorn’s acquisition of Portland-based retirement fintech firm Vault in November 2017. Acorns Later follows the formula of a standard […]
It is no secret that Millennials are rejecting the typical banking and brokerage experience. Following the financial crash, people of all ages have struggled to regain trust in financial institutions. As such, individuals are turning to fintech startups and online banking platforms, as relationship-based experiences are decreasing in popularity. A recent Scratch survey found that […]
In recent months, numerous industry experts have voiced the opinion that stock market returns will continue to fall, not only over the short term but consistently over the coming decades. This has significant implications for millennials, many of whom are already struggling to save adequately for retirement in the face of more immediate financial concerns […]
Socially Responsible Investing (SRI) is a steadily growing market, and a huge contributor to this rise stems from millennial demand. SRI is a broad term that has three main approaches: ethical investing; environmental, social and governance (ESG) investing; and impact investing. Sources indicate that millennials place a higher premium on socially conscious products than when […]
The rise of the Millennials may be the consumer marketing story of this decade. This exceptionally large, diverse, digitally savvy and deeply skeptical generation has confounded marketers in many industries, and financial services is no exception. Among Generation Y, the reputation of large financial services firms was deeply damaged by the Financial Crisis, which has […]
The Huffington Post recently published a blog post highlighting Bank of America’s marketing shift that led the firm to create a llama-themed lens on Snapchat. The reason (or blame, depending on your point of view) for this outcome can primarily be placed at the feet of Millennials. BofA has had to alter its media mix, […]
Are you successfully engaging the 83 million members of the Millennial generation? Many financial marketers, product managers and strategists struggle to connect with this demographic and serve them effectively. Without knowledge and understanding of Millennial attitudes, behaviors, and preferences, it can be difficult, if not impossible, to reach them. Our new study, Millennials Revisited: Financial Services […]
While large investment firms struggle to attract millennial clients, start-up apps are learning to engage the large demographic by offering simple ways to invest and save on a micro level. According to a recent Harris Poll study, more than 40% of millennials claim that they don’t invest in the stock market because they don’t feel they have enough money. Apps like Acorns, Stash and Digit are positioning themselves as small-change solutions to an otherwise growing problem. These free-to-download apps offer users innovative ways to kick-start their saving and investing journeys.
Everyone’s talking about RobinHood, the new trading app that offers commission free trading to retail investors. In their approach, co-founders Vladimir Tenev and Baiju Bhatt are betting on a best case scenario where the service will reach a critical mass of customers and daily trade volume that allow it to operate and profit through payments […]
As we covered in a previous post, Bank of America and Khan Academy’s educational partnership recently launched BetterMoneyHabits.com, a free tool for those in search of the financial basics. The site’s content is both helpful and informative, and the most important information is already summarized for users through the site’s printable Key Takeaways and interactive quizzes. For basic financial guidance, Better Money Habits is an effective tool.