The Corporate Insight Blog provides our clients with current and upcoming digital trends, news, and insights across financial services industries on variety of digital topics including mobile finance, social media, online financial platforms, user experience best practices and other hot-button tech issues.
With the August 29 launch of You Invest, J.P. Morgan Chase tries its hand at self-directing trading services, joining the ranks of Wells Fargo Advisors and Merrill Edge. You Invest provides free or discounted trading with an initial $0 account minimum. The firm is attempting to draw more assets by targeting passive investors, Millennials and […]
In August 2018, Corporate Insight conducted the financial services industry’s first in-depth survey of digital advice customers and prospects. The survey helped create complex profiles of digital advice customers, uncovering their expectations, behaviors, preferences and satisfaction rates with their robo provider’s technology and overall service. In September 2018, Corporate Insight’s Digital Advice Monitor analyzed the […]
Motor vehicle crashes are the leading cause of death among 15- to 20-year-olds in America. New teen drivers are three times as likely as adults to be involved in a deadly car accident, particularly during the summer months—when the average number of deadly teen driver crashes increases by 15%. Insurers occupy an ideal position to […]
It’s official: Acorns entered the $28.21 trillion retirement market with Acorns Later, which offers Roth, traditional and SEP IRA accounts under the Acorns investing model. The much-anticipated launch, which came at the end of April, follows Acorn’s acquisition of Portland-based retirement fintech firm Vault in November 2017. Acorns Later follows the formula of a standard […]
It is no secret that Millennials are rejecting the typical banking and brokerage experience. Following the financial crash, people of all ages have struggled to regain trust in financial institutions. As such, individuals are turning to fintech startups and online banking platforms, as relationship-based experiences are decreasing in popularity. A recent Scratch survey found that […]
In recent months, numerous industry experts have voiced the opinion that stock market returns will continue to fall, not only over the short term but consistently over the coming decades. This has significant implications for millennials, many of whom are already struggling to save adequately for retirement in the face of more immediate financial concerns […]
Socially Responsible Investing (SRI) is a steadily growing market, and a huge contributor to this rise stems from millennial demand. SRI is a broad term that has three main approaches: ethical investing; environmental, social and governance (ESG) investing; and impact investing. Sources indicate that millennials place a higher premium on socially conscious products than when […]
The rise of the Millennials may be the consumer marketing story of this decade. This exceptionally large, diverse, digitally savvy and deeply skeptical generation has confounded marketers in many industries, and financial services is no exception. Among Generation Y, the reputation of large financial services firms was deeply damaged by the Financial Crisis, which has […]
The Huffington Post recently published a blog post highlighting Bank of America’s marketing shift that led the firm to create a llama-themed lens on Snapchat. The reason (or blame, depending on your point of view) for this outcome can primarily be placed at the feet of Millennials. BofA has had to alter its media mix, […]
Are you successfully engaging the 83 million members of the Millennial generation? Many financial marketers, product managers and strategists struggle to connect with this demographic and serve them effectively. Without knowledge and understanding of Millennial attitudes, behaviors, and preferences, it can be difficult, if not impossible, to reach them. Our new study, Millennials Revisited: Financial Services […]