June 13, 2018

Acorns Enters Retirement Market with Acorns Later

It’s official: Acorns entered the $28.21 trillion retirement market with Acorns Later, which offers Roth, traditional and SEP IRA accounts under the Acorns investing model. The much-anticipated launch, which came at the end of April, follows Acorn’s acquisition of Portland-based retirement fintech firm Vault in November 2017. Acorns Later follows the formula of a standard […]

May 02, 2017

Capital One Targets Millennials with Atypical Banking Experiences

It is no secret that Millennials are rejecting the typical banking and brokerage experience. Following the financial crash, people of all ages have struggled to regain trust in financial institutions. As such, individuals are turning to fintech startups and online banking platforms, as relationship-based experiences are decreasing in popularity. A recent Scratch survey found that […]

March 09, 2017

Using Socially Responsible Investing to Appeal to Millennials

Socially Responsible Investing (SRI) is a steadily growing market, and a huge contributor to this rise stems from millennial demand. SRI is a broad term that has three main approaches: ethical investing; environmental, social and governance (ESG) investing; and impact investing. Sources indicate that millennials place a higher premium on socially conscious products than when […]

February 03, 2017

Understanding Millennial Investors

The rise of the Millennials may be the consumer marketing story of this decade. This exceptionally large, diverse, digitally savvy and deeply skeptical generation has confounded marketers in many industries, and financial services is no exception. Among Generation Y, the reputation of large financial services firms was deeply damaged by the Financial Crisis, which has […]

October 18, 2016

New Study Available: Millennials Revisited

Are you successfully engaging the 83 million members of the Millennial generation? Many financial marketers, product managers and strategists struggle to connect with this demographic and serve them effectively. Without knowledge and understanding of Millennial attitudes, behaviors, and preferences, it can be difficult, if not impossible, to reach them. Our new study, Millennials Revisited: Financial Services […]

August 03, 2016

Micro-Saving Apps Target Millennial Investors

While large investment firms struggle to attract millennial clients, start-up apps are learning to engage the large demographic by offering simple ways to invest and save on a micro level. According to a recent Harris Poll study, more than 40% of millennials claim that they don’t invest in the stock market because they don’t feel they have enough money. Apps like Acorns, Stash and Digit are positioning themselves as small-change solutions to an otherwise growing problem. These free-to-download apps offer users innovative ways to kick-start their saving and investing journeys.

June 02, 2015

Millennials & Margin: A Question of Etiquette

Everyone’s talking about RobinHood, the new trading app that offers commission free trading to retail investors. In their approach, co-founders Vladimir Tenev and Baiju Bhatt are betting on a best case scenario where the service will reach a critical mass of customers and daily trade volume that allow it to operate and profit through payments […]