October 31, 2018

Can Chase’s New You Invest Service Disrupt the Self-Directed Trading Scene?

With the August 29 launch of You Invest, J.P. Morgan Chase tries its hand at self-directing trading services, joining the ranks of Wells Fargo Advisors and Merrill Edge. You Invest provides free or discounted trading with an initial $0 account minimum. The firm is attempting to draw more assets by targeting passive investors, Millennials and […]

October 26, 2018

Decoding Robo Customers: Key Findings on Millennial Digital Advice Users

In August 2018, Corporate Insight conducted the financial services industry’s first in-depth survey of digital advice customers and prospects. The survey helped create complex profiles of digital advice customers, uncovering their expectations, behaviors, preferences and satisfaction rates with their robo provider’s technology and overall service. In September 2018, Corporate Insight’s Digital Advice Monitor analyzed the […]

June 13, 2018

Acorns Enters Retirement Market with Acorns Later

It’s official: Acorns entered the $28.21 trillion retirement market with Acorns Later, which offers Roth, traditional and SEP IRA accounts under the Acorns investing model. The much-anticipated launch, which came at the end of April, follows Acorn’s acquisition of Portland-based retirement fintech firm Vault in November 2017. Acorns Later follows the formula of a standard […]

May 02, 2017

Capital One Targets Millennials with Atypical Banking Experiences

It is no secret that Millennials are rejecting the typical banking and brokerage experience. Following the financial crash, people of all ages have struggled to regain trust in financial institutions. As such, individuals are turning to fintech startups and online banking platforms, as relationship-based experiences are decreasing in popularity. A recent Scratch survey found that […]

March 09, 2017

Using Socially Responsible Investing to Appeal to Millennials

Socially Responsible Investing (SRI) is a steadily growing market, and a huge contributor to this rise stems from millennial demand. SRI is a broad term that has three main approaches: ethical investing; environmental, social and governance (ESG) investing; and impact investing. Sources indicate that millennials place a higher premium on socially conscious products than when […]

February 03, 2017

Understanding Millennial Investors

The rise of the Millennials may be the consumer marketing story of this decade. This exceptionally large, diverse, digitally savvy and deeply skeptical generation has confounded marketers in many industries, and financial services is no exception. Among Generation Y, the reputation of large financial services firms was deeply damaged by the Financial Crisis, which has […]

October 18, 2016

New Study Available: Millennials Revisited

Are you successfully engaging the 83 million members of the Millennial generation? Many financial marketers, product managers and strategists struggle to connect with this demographic and serve them effectively. Without knowledge and understanding of Millennial attitudes, behaviors, and preferences, it can be difficult, if not impossible, to reach them. Our new study, Millennials Revisited: Financial Services […]