App navigation can be surprisingly complicated. Although apps have had years to develop best practices and conventions, there is still disagreement about the best methods of navigation. Corporate Insight recently conducted user testing in its in-house usability lab to get a firsthand perspective on clients’ feelings toward the navigation methods and strategies employed by mainstream […]
The rise of the Millennials may be the consumer marketing story of this decade. This exceptionally large, diverse, digitally savvy and deeply skeptical generation has confounded marketers in many industries, and financial services is no exception. Among Generation Y, the reputation of large financial services firms was deeply damaged by the Financial Crisis, which has […]
In the third quarter of 2016, P&C firms embraced new technology and continued to adapt to new mobile features, with both Allstate and GEICO adding 3D Touch access for applicable devices. This quarter, however, the most innovative use of mobile technology came from Liberty Mutual and its subsidiary firm Safeco as they became the first […]
In August, Fidelity Investments became the first firm among those Corporate Insight tracks to roll out an interactive mobile education center. This is a major step forward for financial services firms when it comes to mobile education offerings, as only a few firms incorporate any educational content into their apps whatsoever. Those that do, such […]
Move over, The Chainsmokers. There’s a new #selfie game in town. Following limited tryouts in the U.S., Canada and the Netherlands, MasterCard has released Identity Check Mobile in 12 European countries and plans to expand into the United States in the coming year. The new biometric service, more popularly known as selfie pay, allows users […]
The July 2016 issue of Consulting Insights is now available! Our feature article shares some of the key findings from our study The Innovation Advantage on the applications of biometric authentication technologies for financial services. We explore the latest trends in mobile finance innovation, discuss how to effectively market to active traders and assess how financial firms are using Facebook, particularly for customer service. Finally, we summarize findings from our whitepaper The Looming Problems with Retirement Planners, which discusses key factors that cause variations in retirement calculators' income projections.
Rather than revamp or overhaul their mobile apps in Q2 2016, firms are using the time to fine tune their clients’ user experience. Continuing the trend of advancing their mobile device technology, Allstate, Nationwide and Progressive implemented Touch ID login, while Liberty Mutual added 3D Touch access for applicable devices.
As financial services firms continue to fine-tune their mobile apps, they frequently look outside of the industry to find best practices. Influences can be seen in the way firms have approached the design, functionality and security of their mobile apps. Recently, several of the more innovative and forward-thinking financial services firms have embraced the concept of a “dashboard” as the main interaction-hub within their apps.
In today’s connected world, people are constantly browsing the web on their mobile phones, tablets and desktop computers. In the age of instant gratification, people also expect to find the content they are looking for within seconds. This is critical for businesses to know, understand and adapt to when it comes to online presence. It […]
In today’s connected world, people are constantly browsing the web on their mobile phones, tablets and desktop computers. In the age of instant gratification, people also expect to find the content they are looking for within seconds. This is critical for businesses to know, understand and adapt to when it comes to online presence. It can be difficult to assess exactly how a website is performing without running sophisticated, expensive programs. Luckily, Google recently introduced a testing tool that is free and simple for anyone to use.