As the Senior Analyst of the Asset Management team at Corporate Insight, I’m eagerly awaiting MFEA’s Digital Council conference on March 8 – 9, in Denver, Colorado. Some of this year’s topics that seem particularly interesting are: how to leverage social media marketing opportunities, best practices for workflow automation and the importance of customer centered […]
In Corporate Insight’s annual Mutual Fund Monitor Awards, we recently recognized American Funds, Fidelity and Vanguard for having the top financial education resources in the industry. Leaders in the mutual fund space offer well-written investing tips, portfolio guidance, tools and calculators as well as identify best practices across a wide variety of topics from college […]
We are excited to announce the release of Corporate Insight’s 2016 Monitor Awards, our annual reports that recognize firms across our coverage groups for excellence in the digital user experience they offer prospects, clients and advisors. For more information about the awards and trends that we have observed over the last year, please see our news […]
Corporate Insight’s 2015 Monitor Awards are out! The awards honor financial services firms for excellence in the online user experience they offer prospects, clients and advisors. Throughout the month of February, we will be releasing a series of slide decks highlighting the firms that received Gold Monitor Awards. Each of the nine slide decks will focus on […]
Corporate Insight’s Around the Industry blog series reviews public websites and digital resources offered by leading financial services firms that fall outside of our Monitor Services coverage groups. After a site revamp in the fourth quarter of 2014, we examine Thornburg Investment Management’s public investor site, a firm we first examined in June 2013. Thornburg […]
The Mutual Fund Monitor Awards recognize leading mutual fund issuers for excellence in the online user experience they offer their prospects and clients. Mutual Fund Monitor Awards are given out across six categories:
Corporate Insight's 2013 Monitor Awards are out! The awards honor financial services firms for excellence in the online user experience they offer prospects, clients and advisors. Throughout the month of February, we will be releasing a series of slide decks highlighting the firms that received Gold Monitor Awards. Each of the nine slide decks will focus on a specific industry within financial services. The Mutual Fund Monitor Awards recognize leading mutual fund issuers for excellence in the online user experience they offer their prospects and clients. Mutual Fund Monitor Awards are given out across six categories: • Public Homepage • Investor Performance Reporting • Retirement Centers • Product Pages • Fund Screeners • Navigation
In mid-December, Fidelity partnered with LearnVest to launch a new Fidelity Money Firsts sitelet, promoted solely through the firm’s Facebook page. The education-focused sitelet is designed to help Millennials understand the potential financial hurdles many will face when they begin their young careers and transition into adulthood. The sitelet provides a host of resources, including articles, videos and quizzes that aim to educate users on various financial planning topics. Additionally, Fidelity utilizes the value of social media and word of mouth marketing when connecting with a younger generation by allowing users to share virtually all of the content found within the sitelet through Facebook, Twitter, Google+ and LinkedIn.
In December’s Mutual Fund Monitor report, LinkedIn or Losing Out? The Highs and Lows of Asset Management Brand Pages on LinkedIn, we examined the LinkedIn company pages offered by leading asset management firms. The report assessed the efforts firms make to engage and attract followers – from posting content to creating a welcoming experience on the Careers tab that highlights the company’s office culture. Establishing a set of strict standards is difficult when dealing with social media. However, there are general guidelines of LinkedIn style and etiquette upon which most can agree. The following are five strategy tips that asset management firms can use to strengthen their LinkedIn company pages:
The Royce Funds has been a leader in small- and micro-cap investing for more than 40 years. Reflecting this approach, the firm has over 100 employees and approximately $36 billion in assets, making it one of the smaller firms covered in this series. However, the firm’s website makes an outsized impact, adopting a design philosophy and visual personality completely distinct from any other firm we’ve reviewed. For example, on a technical level, the site is one of the few we’ve seen that employs responsive web design. Visually, the site often includes illustrations alongside more traditional images, which gives the site a unique and friendly aesthetic.