Henry Marshall August 11, 2017
P&C Quarterly Mobile Highlights and Innovations
Over the past several months, P&C firms have continued to expand mobile capabilities, with changes spanning from new in-app payment options to updated designs. With these mobile innovations, firms demonstrate an industry-wide emphasis on customization, cross-platform experience consistency, efficient customer service and navigation-centric design. In June, Farmer’s updated its one-time payment option by allowing clients […]
P&C firms got off to a fast start to 2017 in their embrace of mobile technology, with changes spanning from minor tweaks to the addition of completely new apps. In February, Safeco ended its streak as one of the last firms in our coverage group without a mobile app. The firm’s new app is unique […]
P&C firms continued to embrace mobile technology through the end of 2016, with changes spanning from minor tweaks, such as updated profile sections, to one firm’s addition of full-fledged in-app ridesharing functionalities. During 2016’s final quarter, GEICO implemented one of the year’s most noteworthy mobile innovations when it integrated Lyft into its mobile app. While […]
In the third quarter of 2016, P&C firms embraced new technology and continued to adapt to new mobile features, with both Allstate and GEICO adding 3D Touch access for applicable devices. This quarter, however, the most innovative use of mobile technology came from Liberty Mutual and its subsidiary firm Safeco as they became the first […]
Rather than revamp or overhaul their mobile apps in Q2 2016, firms are using the time to fine tune their clients’ user experience. Continuing the trend of advancing their mobile device technology, Allstate, Nationwide and Progressive implemented Touch ID login, while Liberty Mutual added 3D Touch access for applicable devices.
Mobile technology in the P&C insurance industry grows in importance as more and more clients expect to handle all their financials through their smartphones, which created the opportunity for us to introduce the Quarterly P&C Mobile Trends, Highlights and Innovation blog series. For firms, coming up with new ways to improve the customer experience on […]