Haley Tighe July 05, 2018
Pride Month: A Life Insurance Marketing Opportunity Harnessed by Few and Missed by Many
Research shows fewer LGBT individuals work with a financial professional compared to the general population, despite same-sex couple families having higher savings, income and investible assets on average than other family types. Though this underserved market presents a multitude of opportunities for insurers, only 27% of Life Insurance Monitor firms harness the publicity surrounding June’s […]
- Topics:
- Insurance ,
- Life Insurance ,
- Marketing ,
- Social Media
Robinhood, which has offered basic options trading strategies since December 2017, recently announced in a blog post and on social media the launch of mobile-only advanced, multi-leg options strategies in single trade orders. According to the blog post, the firm’s options trading volume is already over $2 billion, and the introduction of advanced strategies—including iron […]
With terms like “volatility,” “market correction” and “rising risk” dominating headlines, BlackRock’s recently released public site Geopolitical Risk Dashboard helps clients understand how market volatility will affect their portfolios and business through three interactive charts. The dashboard acts as a barometer of the global risks facing financial markets by analyzing financial news stories, analyst reports […]
With over one billion active users, Facebook has become much more than a simple social networking platform. Users are increasingly looking to Facebook for more than just posts from family and friends, but also for news updates, entertainment and games. Now, TD Ameritrade clients can receive account, market and quote information on Facebook Messenger, giving […]
The latest Facebook numbers from CNN Tech show over 1.94 billion worldwide active monthly Facebook users, and 1.28 billion in daily usership, posing a great opportunity for businesses to reach a huge audience of prospects and clients. In fact, Facebook reports that over three million businesses around the globe advertise on the site. Corporate Insight’s […]
Soon enough, mobile will become the primary means of interaction between consumers and financial services firms, and millennials are a key reason for this change. As a generation’s members are rarely separated from their smartphones, firms must adapt accordingly and strive to deliver cutting edge resources to keep them engaged. A unique trading app—SwipeStox—is doing […]
While most financial advisor search tools fail to differentiate themselves or innovate, some brokerage firms are pushing that status quo. As recently as this past month, firms like Merrill Lynch and Morgan Stanley have updated their advisor search tools to better integrate third-party technology and address customers’ specific financial needs, setting a new standard for […]
The July 2016 issue of Consulting Insights is now available! Our feature article shares some of the key findings from our study The Innovation Advantage on the applications of biometric authentication technologies for financial services. We explore the latest trends in mobile finance innovation, discuss how to effectively market to active traders and assess how financial firms are using Facebook, particularly for customer service. Finally, we summarize findings from our whitepaper The Looming Problems with Retirement Planners, which discusses key factors that cause variations in retirement calculators' income projections.
Four banks in Corporate Insight’s Bank Monitor coverage group have begun rolling out changes to customer servicing techniques in the last two months. JD Power found that 67% of consumers would like to contact customer support over social media channels. Bank of America, Citibank, TD Bank and USAA all began integrating the delivery of messages […]
The March 2016 issue of Consulting Insights is now available! Our feature article shares some of the findings from our study Next-Generation Investing 2015: Digital Advice Matures on activity of incumbent investment firms in the digital advice space. We explore the latest trends in mobile finance innovation. We profile the HENRY (“high earners no rich […]