TRENDING New Marketing Campaigns from Five Firms – This month, five firms launched new marketing campaigns, focusing on social impact, trust building, celebrity partnerships and women in financial planning. State Farm began its Neighborhood of Good campaign promoting volunteerism, while Wells Fargo premiered its Building Better Every Day campaign to ensure customers of its commitment to […]
TRENDING New Products and Related Pages from Seven Firms – This month, seven firms launched new products, including one checking account, one CD, one credit card, two life insurance products and two digital advice platforms. Fifth Third introduced a checking account affiliated with the Achieving a Better Life Experience (ABLE) program, and Ally Bank announced its new […]
TRENDING New Products, Plus Rate and Fee Updates, from 15 Firms – This month, nine firms launched 10 new products, including four annuities, one checking account, three credit cards and two digital investment platforms. Voya introduced a fixed index, Allianz added a fee-based fixed index, and Jackson and Lincoln both added fee-based variable annuity products. USAA introduced […]
TRENDING Financial Wellness Continues to Trend in the New Year – Four firms added public site educational content covering a range of topics. TD Ameritrade added a public site Guidance section focusing on four goals—Retirement, Education, Wealth Generation and Other—to coincide with the firm’s renaming of its automated investment platform, now dubbed Selective Portfolios. Franklin Templeton […]
TRENDING Newly Launched Private Site Tools Cover Budgeting, Retirement, Brokerage and More – In December, we saw the addition of 12 new private site tools for spending, saving, budgeting, credit health, retirement planning and online brokerage management. Bank of America added a Spending & Budgeting tool for customers to view spending history and set a monthly […]
TRENDING Twelve Firms Increase Mobile App Capabilities – November saw an increase in mobile app capabilities from firms across the financial services industry. Both Ally Bank and Fidelity updated the login experience, with a new six-digit passcode login option and pre-login custom feed information, respectively. Three firms—Capital One (Wallet app) , Citi and Nationwide—updated their mobile […]
In October, a number of firms responded to the DOL Fiduciary rule with press releases, commentaries and articles surrounding the rule. Many firms also introduced new mobile apps and digital payment capabilities, such as mobile app integration of 3D Touch and fingerprint authentication. In addition, five firms introduced new products, including Jackson National's fee-based Perspective Advisory variable annuity and Ally's 15-month Select CD account.
TRENDING Six Firms Introduce New Customer Service Technology – September brought a rise in customer service technology from six firms. Both Liberty Mutual and its subsidiary Safeco introduced insurance-based Skills services with the Amazon Alexa App, making them the first insurance firms to do so. Users can interact with the Amazon Echo device in their […]
TRENDING Eight Public and Private Site Revamps – August was full of both public and private site revamps. Two firms, Chubb and TD Ameritrade, revamped their public sites to incorporate responsive design. Chubb also now provides a universal navigation menu and TD Ameritrade includes new section overview pages. Three firms—MetLife, T. Rowe Price and USAA—also redesigned […]
In July, several firms reacted to Brexit by adding new resource pages discussing worldwide ramifications and potential market impacts. Many firms also improved their mobile app and digital payment capabilities, including Ally Bank, Wells Fargo, Vanguard and more. Scottrade debuted its revamped private site that features simplified navigation with new flyout menus and greater consistency with the public site.