Compared to financial services firms like auto insurers, banks and brokerages, retirement plan providers face a unique challenge when it comes to Generation Y. Providers may already have millions of Millennial customers, but these relationships are often tenuous, since it's the employer – and not the plan participant – who chooses the provider. Retirement itself seems like a very distant goal to many Millennials, creating another hurdle that providers must scale if they want to develop lasting relationships with young participants.
User Insights Volume Two: Comparing the Desktop and Tablet Banking Experience is now available on SlideShare! The study was originally released in late-June. Currently, consumers are using tablets to complement their personal computers when it comes to day-to-day activities like surfing the Web. Instead of replacing their traditional computers with tablets, many users are adding these devices to their technology toolbox, employing a particular device – computer, tablet or smart phone – based on factors such as their location or the task at hand.
Our latest usability study, User Insights: Comparing the Desktop and Tablet Banking Experience, explores how retail bank mobile applications match up against traditional website interfaces, both in terms of usability and functionality. This study focuses on the offerings of five leading banks – Bank of America, Chase, Citizens Bank, U.S. Bank and Wells Fargo. Our findings highlight problems that study participants encountered with each firm’s online and mobile experience.
Since the launch of our User Research Services last year, Corporate Insight has conducted a series of usability studies focusing on various segments of the financial services industry. We are excited to announce that the next study in our User Insights series is due out in early-June and will address the usability of banking websites and iPad apps, with a strong focus on transaction interfaces.