In early January, SunTrust launched a Facebook sweepstakes titled Live Solid: Solid Resolutions 2012. Facebook users who share their financial resolutions for the New Year and “Like” the Live Solid Facebook page by January 31, 2012 are automatically entered for a chance to win a variety of prizes. The weekly prize is one of four $100 SunTrust Visa gift cards and the Grand Prize Package consists of a $2,500 SunTrust Visa gift card, $2,500 SunTrust Bank CD and a consultation with a SunTrust financial advisor.
SunTrust isn’t the only firm to recently introduce a Facebook sweepstakes. In December, customers who signed up for a Discover More Card through the Facebook page were granted a $100 Zynga Game Card after their first purchase. Given the popularity of Facebook and other social networks, it’s probable that firms will continue to use incentives – cash, prizes, etc. – to grow their own social media properties and expand their audience.
SunTrust Live Solid Facebook Page