Fidelity recently invited some of its retail customers to preview a new Portfolio Summary view on the firm’s investor site. A new email sent to investors outlines the basics of the new interface and provides a link to log onto the new page. The preview version will only be live for a short period of time (the notice does not specify how long), so users will eventually be reverted to the existing pages; they can also choose to exit the preview at any time.
Email Notice of Portfolio Summary Preview
The new portfolio summary reorders many portfolio features to provide as much information and functionality on screen as possible without forcing the user to navigate to a different page. For example, the trading and bill pay functions are now accessible in distinct pop-up windows that can be moved around within the screen. On a technical note, the new Summary interface supports this high-information approach with a responsive design, which allows on-screen assets to re-size and rearrange to conform to different screen sizes, including those on mobile devices.
Pop-up Trading Interface
The new All Accounts overview page contains the most visible changes and additions. Noteworthy updates include a list of news articles relevant to the user’s exact holdings, a chart of the day’s major index performance and a real-time summary of market movers. These add a crucial new level of detail and cohesion to Fidelity’s private site, and remind me in particular of other market research services like Google Finance. However, while those services provide the same sort of real-time data, they fall short of Fidelity’s new offering due to the fact that they only allow users to manage hypothetical portfolios. This new approach to portfolio management – combined with the faster, more visible trading interface – will definitely be a welcome addition for all investors, though equity investors likely stand to gain the most from the new abundance of market information.
All Accounts Overview – Widest Responsive Layout
So far, Fidelity’s new Portfolio Summary interface seems like a positive change to the site. It will be interesting to see how it develops in the coming weeks or months as the firm adapts its design to user feedback and adds new functionality that is currently missing. Furthermore, we’ll be interested to see if the firm applies the responsive design featured here to the rest of its website, which currently does not feature that functionality. When the firm’s changes are eventually finalized and live on the site, we will report on them in full detail in our various Monitor Services Updates.