To best serve their customers and keep them well-informed, financial firms provide an enormous amount of content on their websites. As a result, site visitors may feel overwhelmed by all the information. A remedy for this issue is the sitelet. Sitelets can be a great strategy for marketing specific content that is already available on the firm’s main website. They slim down the amount of content displayed, help to increase a firm’s website traffic and, without requiring users to navigate through interim pages, help direct users toward the information they are seeking.
Recently, Charles Schwab added a new IRA sitelet that aims to provide information on Schwab IRAs and helps to direct users to related IRA pages on the firm’s public website. More specifically, the sitelet provides content on how to open a Schwab IRA, lists the different types of IRAs, and includes an IRA-specific FAQs section. In addition, the IRA sitelet does an excellent job of making navigation between the sitelet and main website pages easy, and helps direct users to their desired content without having to search around aimlessly.
A great strength of the Charles Schwab IRA sitelet is that the content consists of fundamental information. This allows users to easily find the information they need and not become confused by unwanted details. The intra-page tabs are labeled in an easy-to-understand manner and the sitelet provides straightforward navigation that helps direct users towards IRA-related pages within the firm’s public site.