CI Review – Vanguard Life Ticker

by on Mar 25, 2013

Vanguard LogoVanguard introduced Life Ticker, a microsite that allows users to link to their Facebook profiles and create a ticker indicating items they’d like more or less of in their lives. Once connected to a Facebook profile, the site automatically imports photographs alongside stock photos in a gallery. Users can then provide a phrase to describe each photo and click up or down arrows to indicate whether the item is something they want to increase or decrease.

After users have gone through and tagged their photos, they can view their ticker in action. The images are displayed in sliding tiles with a scrolling ticker above featuring up or down arrows next to the image captions. The firm allows content to be shared via various social media networks and links back to the Vanguard Personal Investors website.


Vanguard's Life Ticker
My Life Ticker Microsite
Closing Thoughts
The Life Ticker homepage does a good job of educating visitors with video and informational content and promoting Vanguard’s products. The social sharing aspects of the microsite – sharing Life Tickers with other users and across various social media networks – are also strong. While Vanguard’s Life Ticker is visually appealing and fun to use, the ticker itself could be more valuable to users if it featured an engaging interactive educational investing or financial planning component, like Fidelity’s FutureTimeline Facebook app or Merrill Edge’s Face Retirement tool.