Life Insurance Monitor focuses on the online and offline user experience leading life insurers offer prospects, clients and advisors. Below is a slide deck summarizing our December 2012 Life Insurance Monitor report – Client Login Access: Private Site Login Security Processes. The report reviews the client login process offered by 12 leading life insurers. The slide deck offers a look at key findings from the report, highlights login security best practices from industry leading firms and offer recommendations for improving your firm’s login security.
Article: Tuesday Tips – Four Ways Life Insurance Firms Can Improve Online Client Account Information
Every Tuesday, Corporate Insight releases recommendations to help financial services firms improve a key aspect of the online user experience. Recommendations are taken directly from our Monitor Reports and Consulting Services research, which cover the banking, brokerage, credit card, asset management and insurance industries. This week’s recommendations come from our Life Insurance Monitor report titled Client Account Information Displays: Providing Easy Access to Policy Details and focus on ways life insurance firms can enrich the value of the online account information they offer their clients.
Article: CI First Look – Putnam Updates Lifetime Income Analysis Tool to Address Health-Care Costs in Retirement
Putnam recently unveiled plans to add a new feature to its Lifetime Income Analysis Tool that will help plan participants better understand their retirement needs and improve their retirement planning choices. The new interactive tool add-on will use participants’ health risks, habits and chronic conditions to project their health care expenses in retirement.
Last week, we attended the LOMA Life Insurance and LIMRA Retirement Conferences down in sunny Orlando, Florida. Many industry leaders were present for discussions that ranged from current life insurance and annuity trends to the overall state of the retirement landscape. Bob Kerzner, CEO of LIMRA/LOMA delivered the opening remarks for the Life Insurance Conference and highlighted several key trends uncovered by LIMRA’s research. Mr. Kerzner touched upon the 75% increase in SPIA sales in 2011 and shared some consumer opinion charts that drive home the importance of trust in the advisor-client relationship.
While most Property & Casualty Insurance Monitor firms have embraced social media only three firms - Allstate, GEICO and Progressive - have developed effective corporate mascot profiles on Facebook. Progressive has been particularly successful on Facebook. Four years ago, the firm launched its first Facebook page dedicated to “Flo”, their bubbly cashier mascot. Progressive’s approach has enabled the profile to generate the greatest amount of Facebook fans among corporate mascots covered by P&C Insurance Monitor, with over three million “likes”. Progressive Progressive actually offers two mascot Facebook pages - Flo, the Progressive Girl and the rugged Progressive Messenger. The Flo profile is updated frequently with photos, videos and discussions and has a light-hearted theme featuring humorous posts and access to games and apps which are used to illicit likes. In addition, the new “timeline” format allowed Progressive to add key events such as “Flo’s first slam dunk” that help build the mascot’s character. Likewise, the Progressive Messenger profile offers posts that offer biographical information such as The Messenger’s birth and first mustache.
Across the country, the tipoff of the 2012 NCAA College Basketball Tournament has caused a massive drop off in work productivity. Allstate’s latest March Madness-themed Twitter promotion certainly isn’t helping the employers’ cause. On the official Allstate Insurance Twitter profile, the staff generally keeps busy responding to mentions and complaints from other Twitter users. This sort of activity usually constitutes about 5-10 tweets per day. For the last couple days, though, they have been scouring the social network not only for tweets about their own brand, but also for users tweeting about March Madness.
Every Tuesday, Corporate Insight releases recommendations to help financial services firms improve a key aspect of the online user experience. Recommendations are taken directly from our Monitor Reports and Consulting Services research, which cover the banking, brokerage, credit card, asset management and insurance industries. This week’s recommendations come from our Life Insurance Monitor report titled Life Insurance Needs Calculators: Analyzing Public Website Life Insurance Coverage Calculators and focus on ways life insurance firms can improve their coverage calculators:
MetLife recently released a new Life Insurance Policy Finder tool that enables individuals to search for unclaimed life insurance policies. The tool consists of three steps that ask users for general information about the insured person such as name, state of residence, date of birth, etc. Since users may not necessarily know or have all of this pertinent information readily available, many of the questions are optional.