Building off the success of our Brokerage Audit service, Corporate Insight developed the Bank Website Audit in 2005. The Bank Website Audit helps clients understand how their websites fare against competitors and offers them actionable advice to improve their online user experience. Our Audit service presents clients with a view of the entire competitive landscape, along with the ability to drill down and take a close look at how individual features or tools on their website stack up against competitor offerings.
To learn more about the Bank Website Audit and how our service can help improve your online user experience, please contact Grace Lei at 646-929-5148 or firstname.lastname@example.org
Bank Website Audit Methodology
The Bank Website Audit is supported by a large-scale survey of over 1,500 online and mobile banking users; our most recent survey was completed in November 2015. The results help establish importance weightings that are applied to our scoring models to reflect the preferences of different consumer profiles/demographics.
The Bank Website Audit covers five categories focusing on the online user experience, which are further broken down into 28 sub-categories and 150+ attributes. The Bank Website Audit categories and sub-categories are as follows:
For additional information on our Bank Website Audit service, please contact us.