Credit Card Digital Audit

Corporate Insight developed the Credit Card Digital Audit in 2019 in order to help card issuers understand how their websites fare against competitors. The Audit provides benchmarking analysis and actionable advice to help improve the online user experience for card holders. Clients can get a view of the entire competitive landscape and take a close look at how individual features or tools on their website stack up against competitor offerings.

To learn more about the Credit Card Digital Audit and how our service can improve your online user experience, please contact Aaron Granuel at 646-887-3235 or interest@corporateinsight.com.

Credit Card Digital Audit Methodology

Audit Weightings

The Credit Card Digital Audit is supported by a large-scale survey of over 1,800 consumer card holders completed in September 2019. The results help establish importance weightings for our scoring models to reflect preferences of different consumer profiles and demographics.

Audit Categories

The Credit Card Digital Audit covers eight categories focusing on the online user experience, which are further broken down into 38 sub-categories and 200+ attributes. The Credit Card Digital Audit categories and sub-categories are as follows:

 

  • Account Information
      • Homepage/Dashboard Details
      • Account Aggregation
      • Account Integration
      • Transaction History
      • Document Centers
      • Statement Content & Design

     

  • Website Design & Usability
      • Modernity & Ease of Use
      • Navigation & Information Architecture
      • Login & User Authentication
      • Customizability

     

  • Payments
      • Payment Activity & History
      • Payment Scheduling
      • External Pay-From Accounts

     

  • Rewards
      • Redemption Process Features
      • Reward Redemption Options & Other Benefits
      • Reward Information & Resources
      • Reward-Earning Merchant Offers

     

    • Account Alerts
        • Alert Types
        • Alert Management

       

    • Account Servicing
        • Disputes
        • Balance Transfers
        • Interactive Customer Service
        • Help Resources
        • Card Management
        • Self Service

       

    • Prospect Experience
          • Public Site Homepage
          • Product Pages
          • Card Product Comparison Tools
          • Card Selection Assistance Tools
          • Online Account Application

       

    • Mobile
        • Account Information
        • Alerts
        • Account Servicing
        • Rewards
        • Payments
        • App Design & Usability

       

 

 

 

 

For additional information on our Credit Card Digital Audit service, please contact us.