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For two decades, Corporate Insight has helped top firms across the financial services industry create a better online user experience for their prospects, clients and advisors. Through our comprehensive competitor research and benchmarking services, our analysts have evaluated countless websites, offering expert reviews and actionable recommendations focused on improving the online experience. With the addition of User Research, we have introduced an exciting new dimension to our research.
Corporate Insight's User Research services integrate real-world users and quantitative analysis to produce new insights into platform usability and effectiveness. Here is a look at our two flagship services, User Testing and Expert Reviews:
User testing is a research technique used to understand how real-life users react when faced with a product such as a website, mobile application, etc.. By observing users as they work to complete common tasks, we can identify the way a specific design influences the user’s interaction with a product. This technique can verify that a design’s goals have been met and diagnose potential problems or areas for improvement.
What do we offer?
Corporate Insight will work with your company to identify the aspects of your product that will be tested and define user profiles that match the attributes of your typical users based on demographics, experience, etc. We can also conduct comparative tests, to see how your product compares to your major competitors. We will recruit study participants based on the preferred user profiles and conduct tests in our in-house usability lab, using TechSmith’s Morae user testing software to capture screen data and videos of the participant sessions. Products that we can test include:
User testing should be performed throughout the design process, from initial stages with prototypes and wireframes through completed designs. The information gained from usability tests can be used to demonstrate the need for new designs or modifications to current designs. They can also be used to set benchmarks for task completion times and provide comparative analysis of competitor offerings.
Why is User Testing Right for You?
User testing can provide your company with direct feedback from the people who use your products and websites. The data gained from these tests can guide your design decisions and can help you avoid costly redesigns.
Expert reviews can provide you with a critical analysis of your website or mobile app based on general principles of effective design and best practices within the financial services industry. Our analysts evaluate all aspects of your interface, including information architecture, menu structure, page layout and general functionality, to uncover potential design and usability issues that may affect the user experience.
When Should You Have an Expert Review of your Interface?
Like user testing, expert reviews can be performed at any time during the design process, including post-deployment. In an ideal setting, Corporate Insight partners with clients in the early stages of development, offering critical assessments and recommendations of initial prototypes and all subsequent iterations up through the implementation of final designs.
Why Is an Expert Review Right for You?
An expert review can help you discover potential usability issues and, ultimately, validate your interface design before it goes to market. And without the need to recruit study participants, expert reviews are a fast and cost-effective alternative to user testing.