Often referred to as the “Kayak of Car Insurance”, CoverHound is an online shopping and comparison website for auto and property insurance plans.
The company offers a one-stop location for prospects to shop, compare and buy insurance in only a matter of minutes.
CoverHound integrates all types of insurance carriers, including those that use their own agents, independent agents and the direct to consumer model, to provide consumers with the most possible choices. The online platform is user-friendly, offering a quote estimate and insurance comparison in a few easy steps. What we found most interesting were the on-the-go quoting capabilities, which leveraged both social media and mobile.
Insurance Quotes via Twitter
We proceeded to tweet at CoverHound to receive a personalized auto quote. Our tweet consisted of the following information: insurance quote type, residence status (homeowner or renter), age, gender, ZIP code and the vehicle’s year, make and model. Within 30 seconds, we received a response from the firm with a quote estimate and a link to continue on to the quoting process.
CoverHound’s mobile site is also really easy-to-use. The whole process consists of four steps asking for basic personal information, vehicle details, current insurance and additional items to see if the user qualifies for any discounts. The generated coverage results are tiered into four policy plans – Minimum, Basic, Superior (default) and Deluxe. For Superior, CoverHound recommends three options displaying each insurer’s 6-month premium amount. To buy a policy, prospects simply click the desired insurer and complete the purchasing details on the next screen. While we did not complete the full purchasing process, we were happy to see that users are not redirected to the insurer’s website to start the quoting process over again.
Being familiar with insurance firms’ quoting tools on both online and mobile platforms, we have observed only a handful of firms that offer the ability to compare rates among competitors within their quote tools. Moreover, few P&C firms offer quoting capabilities on their mobile apps or sites, and even fewer include a purchasing option. Overall, CoverHound embraces the on-the-go approach, effectively integrating shopping and purchasing services seamlessly on a single interface. Consumers looking for a less time-consuming and complicated way of insurance shopping should give CoverHound a try.