Crisis Communications – Boston Marathon Bombing

by on Apr 29, 2013

Boston Strong RibbonIt has been two weeks since the tragic events at the Boston Marathon. In that time, several financial institutions have taken to their websites to address the situation and offer their condolensces and support for the city of Boston. Below, we take a look at some of the different types of messaging our coverage firms posted online in the wake of this unfortunate incident:

Images, Notices and Contact Information
Citibank, Fidelity and MFS all posted images and/or notices online offering their condolences. AXA Equitable, Citizens Bank and TD Bank provided contact information to those affected by the attack at the Boston Marathon.

MFS Boston Strong
MFS Boston Strong Homepage Image

Fidelity Client Site Promotion
Fidelity Private Site Homepage Message


Bank of America Support for Boston Section
Bank of America posted a Support for Boston section on the public site homepage which directed users to a sitelet containing links that allow visitors to donate to to support the victims and their families. The One Fund is an organization established by Massachusetts Governor Deval Patrick and Boston Mayor Tom Menino to help those affected by the tragic events. The notice stated that customers could also make donations at B of A branches. Bank of America has pledged $250,000 in philanthropic support to The One Fund.

Bank of America The One Fund Promotions
Bank of America The One Fund Promotions

John Hancock One Fund Promotion
John Hancock promoted The One Fund via a banner on the public site, which directs users to the organization’s donation page for customers who would like to donate to the fund. The firm also added a second image to the rotating banner on the homepage offering their condolences to the victims.

John Hancock Boston Marathon Images
John Hancock Boston Marathon Homepage Images