In the wake of Hurricane Harvey and Hurricane Irma, P&C insurance firms are taking advantage of the digital experience to serve as a resource in the recovery of two storms that brought immense destruction to Texas, Florida and the lower east coast. Billions of dollars in damage and thousands of displaced citizens will pose a serious challenge to the insurance industry, even with swift recovery efforts from the Federal Emergency Management Agency, government agencies and charities. P&C firms are also doing their part to help, expanding digital resources to assist those affected by the disaster.
Many P&C firms introduced an emergency Hurricane Harvey and Hurricane Irma banner notification on the top of their public homepages that we typically see for any weather-related events. These notifications included links to report a claim online, numbers to speak with claims representatives or links to claim FAQ pages.
Progressive Homepage Banner Notification
Other firms promoted links to existing safety resource pages on their public homepages. Esurance implemented an anchored banner that includes not only contact and claim information, but also a link to a Hurricane Safety Tips page, while Allstate included its Good Hands Recovery Guide and Preparation Guide. Allstate is also the only P&C firm tracked by Corporate Insight with a Harvey Relief Donation page that includes links to the American Red Cross and Feeding America sites.
Esurance Homepage Banner Links
Allstate Homepage Banner
While other firms provided a banner notification, Chubb redesigned most of its public homepage in response to the hurricanes, outlining resources and contacts for those affected. Instructions on how to report a claim along with links to the online claim center sit directly in the center of the site’s public homepage. Chubb is also one of the few firms to add an entire page dedicated to Hurricane Harvey and Hurricane Irma relief, adding an informational Help after Irma & Harvey page that includes catastrophe preparedness tips, articles, resources and links to Claim Services.
Chubb Homepage Reporting a Claim Section
Similarly, Amica responded to the catastrophe by adding Hurricane Harvey and Hurricane Irma pages to its public site, complete with claim information, resources and contact information as well links to state-specific emergency resources and national emergency websites.
While the P&C industry is bracing for the damage from Hurricane Irma and Hurricane Harvey, firms are taking the appropriate steps to address the catastrophe and ensure the safety of their customers through online resources.