This month, we are proud to present our annual e-Monitor Awards Report, detailing the best features in six areas of online brokerage offerings and functionalities.
In our analysis, we reviewed the offerings and capabilities for the 19 firms in the e-Monitor coverage group, divided into six distinct categories: Account Information, Quotes, Trading, Online Help, Prospect Experience and Mobile Capabilities. Each category includes a distinct set of attributes and criteria that we used to grade and rank firms. Based on this review, conducted using our proprietary audit software and industry experience, we awarded gold, silver or bronze medals to those firms that go above and beyond.
To review, a Gold Medal is awarded to those firms that offer products, tools or website features that are innovative and extensive, meeting or exceeding all of the criteria we have established in each category. Website offerings that provide strong value but suffer from a few small flaws earn a Silver Medal, while offerings that are imperfect yet maintain a distinct value or unique capability earn a Bronze Medal.
It is important to note that the Monitor Awards do not follow the Olympic medal system; there can be, for instance more than one silver or more than one bronze awarded in a single category. This serves to highlight where the industry is succeeding (as well as where it might be failing its clients), while providing all worthy firms the recognition they deserve.