This month, we are proud to present our annual eMonitor Awards Report, detailing the best features of online brokerage offerings and functionalities across six key areas.
In our analysis, we review the offerings and capabilities for the 18 firms in the e-Monitor coverage group, divided into six distinct categories: Core Product Offerings, Account Information & Performance Reporting, Equity Research & Quotes, Planning Tools, Alerts and Mobile Capabilities. Each category includes a distinct set of attributes and criteria that we use to grade and rank firms. Based on this review, conducted using our proprietary audit software and industry experience, we award gold, silver or bronze medals to those firms that excel.
The gold medal is awarded to those brokerages that offer products, tools or website features that are innovative and extensive, meeting or exceeding all of the criteria we have established in each category. Website offerings that provide strong value but suffer from a few small flaws earn a silver medal, while features that are imperfect yet maintain a distinct value or unique capability earn a bronze medal.
It is important to note that these awards do not follow the Olympic medal system; there can be, for instance more than one silver or more than one bronze awarded in a single category. This serves to highlight where the industry is succeeding, as well as where it might be failing its clients, while providing all worthy firms the recognition they deserve.