On March 7, E*TRADE will host its sixth annual Retirement Day, the firm’s attempt to engage prospective and existing clients alike through educational webcasts. Over the past decade, Americans have shown a lack of retirement income knowledge. Providing a forum for long-term investors to learn from and interact with professionals enables future retirees to be more prepared.
E*TRADE’s promoting the event with notifications at the top of its public and private site Education pages. While these pages attract users who will benefit from the investment education, the firm surprisingly does not advertise the event on the Retirement pages. Doing so would target users who are known to be interested in retirement saving specifically. The educational event consists of five webinars that focus on common retirement topics, including preparing for the 2017 market, goal-setting, benefitting from Social Security and Medicare, investing tax-efficiently and using options in a retirement account. Speakers are not limited to E*TRADE Financial experts but include strategists and consultants from Goldman Sachs and BlackRock as well. During the live broadcast of the videos, participants can interact by entering questions in an entry box. The videos will be available for viewing after the live airing, although they will not be interactive.
E*TRADE Retirement Day Notification
This being the sixth time E*TRADE has held the event, it appears that it is successful and well-attended. Webinars are becoming an increasingly popular educational tool as more investors are using online platforms and digital learning events to feel better informed on different investment offerings and topics. Particularly for long-term investments that may seem too far off to plan for properly. Resources such as these, as well as gamification tactics like those employed by Wells Fargo, aim to create a retired population with adequate know-how and means in the future. And with more than 40% of Millennials not currently saving for retirement, the demand for guidance couldn’t be higher.