Client communication is an essential component in attracting and maintaining consistent engagement. Yet it’s never been more challenging for organizations to craft messaging that piques interest and drives action. Corporate Insight is excited to soon release our special report: Communication to Drive Engagement. This detailed study explores the strategies that organizations use to connect with clients, create advocates and convert attention to behavior. Our cross-industry review includes examples from the investing, banking, lending and insurance industries as well as out-of-industry examples to demonstrate innovative approaches. Using user-testing insights and quantitative analysis to fully comprehend consumer communication preferences, this study identifies the discrete content elements and strategies that resonate with your clients.
This report includes:
- Executive Summary: a high-level overview of our findings
- Understanding Client Communication Preferences: an in-depth analysis of survey finding results
- Communication Engagement Strategies: a detailed list of best practices with recommendations for how you can improve your own client offerings
- Content Elements Review: a quantitative and qualitative review of the channel approaches that go beyond their normal limitations and the discrete content elements that resonate with clients
For more information or to purchase your copy of the full report, contact your CI Account Manager or Aaron Granuel at email@example.com.